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MALHOTRA, Naresh K. Marketing research : an applied orientation. 6th ed., Global edition. Boston: Pearson, 2010. 929 s. ISBN 9780136094234.
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Basic information
Original name Marketing research : an applied orientation
Authors MALHOTRA, Naresh K.
Edition 6th ed., Global edition. Boston, 929 s. 2010.
Publisher Pearson
Other information
ISBN 9780136094234
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