Experience of cooperation between stakeholders when building destination management

HOLEŠINSKÁ, Andrea. Experience of cooperation between stakeholders when building destination management. In Destinations revisited. Proceedings of the ATLAS conference Viana do Castelo, Portugal, 2007. Part 4 Destinatin Management and Marketing. Arnhem: ATLAS, 2010, p. 9-19. ISBN 978-90-75775-48-8.

Basic information

• Original name: Experience of cooperation between stakeholders when building destination management
• Name in Czech: Zkušenosti se spoluprací mezi aktéry cestovního ruchu při zakládání destinačního managementu
• Authors: HOLEŠINSKÁ, Andrea (203 Czech Republic, guarantor, belonging to the institution).
• Edition: Arnhem, Destinations revisited. Proceedings of the ATLAS conference Viana do Castelo, Portugal, 2007. Part 4 Destinatin Management and Marketing, p. 9-19, 11 pp. 2010.
• Publisher: ATLAS

Other information

• Original language: English
• Type of outcome: Proceedings paper
• Field of Study: 50600 5.6 Political science
• Country of publisher: Portugal
• Confidentiality degree: is not subject to a state or trade secret
• RIV identification code: RIV/00216224:14560/10:00044862
• Organization unit: Faculty of Economics and Administration
• ISBN: 978-90-75775-48-8
• Keywords (in Czech): destinační management; spolupráce; organizace cestovního ruchu; překážky spolupráce
• Keywords in English: Destination management; cooperation; tourism organisations; obstacles of cooperation
• Tags: International impact, Reviewed

Abstract

The aim of this paper is to describe the current situation in the Czech Republic in the field of destination management. Moreover, the report is supported by a research that has been designed as a case study of South Moravian Region. The findings of the survey resulted in data that were able to achieve mainly two objectives. The first one included the investigation of intensity of cooperation between stakeholders that analysis into details three aspects the partners of cooperation, the main activities of cooperation and the evaluation of cooperation itself. The next objective was to identify according to the level of cooperation the stage of destination management in this region. Although the case study covers only a part of the Czech Republic the result of this research can be generalised because the conditions for building tourism organisation that applies the concept of destination management are similar.