Designing brand identity: a complete guide to creating,
building, and maintaining strong brands

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Publications Detailed Information on Publication Record

Detailed Information on Publication Record

B 2003

Designing brand identity: a complete guide to creating, building, and maintaining strong brands

WHEELER, A.

Basic information

Original name

Designing brand identity: a complete guide to creating, building, and maintaining strong brands

Authors

WHEELER, A.

Edition

1. vyd. Hoboken, N.J. 229 pp. 2003

Publisher

John Wiley & Sons

Other information

Type of outcome

Odborná kniha

Confidentiality degree

není předmětem státního či obchodního tajemství

Organization unit

Faculty of Economics and Administration

ISBN

0-471-21326-8

Změněno: 18/2/2011 10:55, doc. Ing. Alena Klapalová, Ph.D.

WHEELER, A. Designing brand identity: a complete guide to creating, building, and maintaining strong brands. 1st ed. Hoboken, N.J.: John Wiley & Sons, 2003, 229 pp. ISBN 0-471-21326-8.

@book{926541,
   author = {WHEELER, A.},
   address = {Hoboken, N.J.},
   edition = {1.},
   location = {Hoboken, N.J.},
   isbn = {0-471-21326-8},
   publisher = {John Wiley & Sons},
   title = {Designing brand identity: a complete guide to creating, building, and maintaining strong brands},
   year = {2003}
}

TY  - BOOK
ID  - 926541
AU  - WHEELER, A.
PY  - 2003
TI  - Designing brand identity: a complete guide to creating, building, and maintaining strong brands
PB  - John Wiley & Sons
CY  - Hoboken, N.J.
SN  - 0471213268
ER  -

WHEELER, A. \textit{Designing brand identity: a complete guide to creating, building, and maintaining strong brands}. 1st ed. Hoboken, N.J.: John Wiley \&{} Sons, 2003, 229 pp. ISBN~0-471-21326-8.