WHEELER, A. Designing brand identity: a complete guide to creating, building, and maintaining strong brands. 1st ed. Hoboken, N.J.: John Wiley & Sons, 2003, 229 pp. ISBN 0-471-21326-8.
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Basic information
Original name Designing brand identity: a complete guide to creating, building, and maintaining strong brands
Authors WHEELER, A.
Edition 1. vyd. Hoboken, N.J. 229 pp. 2003.
Publisher John Wiley & Sons
Other information
Type of outcome Book on a specialized topic
Confidentiality degree is not subject to a state or trade secret
Organization unit Faculty of Economics and Administration
ISBN 0-471-21326-8
Changed by Changed by: doc. Ing. Alena Klapalová, Ph.D., učo 1126. Changed: 18/2/2011 10:55.
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