| LECIÁNOVÁ, Jana. FTAs in U.S. TV Commercials on Cosmetic Products. Topics in Linguistics. Nitra: Univerzita Konštantína Filozofa, Filozofická fakulta, 2008, roč. 2, March 2008, s. 33-38, 79 s. ISSN 3836-2007. |
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@article{932324,
author = {Leciánová, Jana},
article_location = {Nitra},
article_number = {March 2008},
keywords = {advertising; politeness; FTAs; persuasion},
language = {eng},
issn = {3836-2007},
journal = {Topics in Linguistics},
title = {FTAs in U.S. TV Commercials on Cosmetic Products},
url = {http://www.kaa.ff.ukf.sk/topics/issue2.pdf},
volume = {2},
year = {2008}
}
TY - JOUR
ID - 932324
AU - Leciánová, Jana
PY - 2008
TI - FTAs in U.S. TV Commercials on Cosmetic Products
JF - Topics in Linguistics
VL - 2
IS - March 2008
SP - 33-38
EP - 33-38
PB - Univerzita Konštantína Filozofa, Filozofická fakulta
SN - 38362007
KW - advertising
KW - politeness
KW - FTAs
KW - persuasion
UR - http://www.kaa.ff.ukf.sk/topics/issue2.pdf
L2 - http://www.kaa.ff.ukf.sk/topics/issue2.pdf
N2 - The paper studies the face-threatening acts found in the American TV commercials for cosmetic products. In order to address the target group and to achieve the communicative goal, the persuader uses speech acts such as promises, suggestions and orders that threaten the persuadee's negative face.
ER -
LECIÁNOVÁ, Jana. FTAs in U.S. TV Commercials on Cosmetic Products. \textit{Topics in Linguistics}. Nitra: Univerzita Konštantína Filozofa, Filozofická fakulta, 2008, roč.~2, March 2008, s.~33-38, 79 s. ISSN~3836-2007.
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