FTAs in U.S. TV Commercials on Cosmetic Products

LECIÁNOVÁ, Jana. FTAs in U.S. TV Commercials on Cosmetic Products. Topics in Linguistics. Nitra: Univerzita Konštantína Filozofa, Filozofická fakulta, 2008, vol. 2, March 2008, p. 33-38, 79 pp. ISSN 3836-2007.

Basic information

Original name

FTAs in U.S. TV Commercials on Cosmetic Products

Authors

LECIÁNOVÁ, Jana (203 Czech Republic, guarantor, belonging to the institution)

Edition

Topics in Linguistics, Nitra, Univerzita Konštantína Filozofa, Filozofická fakulta, 2008, 3836-2007

---

Other information

Language

English

Type of outcome

Článek v odborném periodiku

Field of Study

60200 6.2 Languages and Literature

Country of publisher

Slovakia

Confidentiality degree

není předmětem státního či obchodního tajemství

References:

URL

RIV identification code

RIV/00216224:14210/08:00052044

Organization unit

Faculty of Arts

Keywords in English

advertising; politeness; FTAs; persuasion

---

Abstract

V originále

The paper studies the face-threatening acts found in the American TV commercials for cosmetic products. In order to address the target group and to achieve the communicative goal, the persuader uses speech acts such as promises, suggestions and orders that threaten the persuadee's negative face.