LECIÁNOVÁ, Jana. FTAs in U.S. TV Commercials on Cosmetic Products. Topics in Linguistics. Nitra: Univerzita Konštantína Filozofa, Filozofická fakulta, 2008, vol. 2, March 2008, p. 33-38, 79 pp. ISSN 3836-2007. |
Other formats:
BibTeX
LaTeX
RIS
@article{932324, author = {Leciánová, Jana}, article_location = {Nitra}, article_number = {March 2008}, keywords = {advertising; politeness; FTAs; persuasion}, language = {eng}, issn = {3836-2007}, journal = {Topics in Linguistics}, title = {FTAs in U.S. TV Commercials on Cosmetic Products}, url = {http://www.kaa.ff.ukf.sk/topics/issue2.pdf}, volume = {2}, year = {2008} }
TY - JOUR ID - 932324 AU - Leciánová, Jana PY - 2008 TI - FTAs in U.S. TV Commercials on Cosmetic Products JF - Topics in Linguistics VL - 2 IS - March 2008 SP - 33-38 EP - 33-38 PB - Univerzita Konštantína Filozofa, Filozofická fakulta SN - 38362007 KW - advertising KW - politeness KW - FTAs KW - persuasion UR - http://www.kaa.ff.ukf.sk/topics/issue2.pdf L2 - http://www.kaa.ff.ukf.sk/topics/issue2.pdf N2 - The paper studies the face-threatening acts found in the American TV commercials for cosmetic products. In order to address the target group and to achieve the communicative goal, the persuader uses speech acts such as promises, suggestions and orders that threaten the persuadee's negative face. ER -
LECIÁNOVÁ, Jana. FTAs in U.S. TV Commercials on Cosmetic Products. \textit{Topics in Linguistics}. Nitra: Univerzita Konštantína Filozofa, Filozofická fakulta, 2008, vol.~2, March 2008, p.~33-38, 79 pp. ISSN~3836-2007.
|