PELCLOVÁ, Jana. Pragmatic Principles in Advertising Discourse. Topics in Linguistics. Nitra: Faculty of Arts. Constantine the Philosopher University in Nitra., 2010, vol. 5, September, p. 20-24, 41 pp. ISSN 1337-7590. |
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@article{932329, author = {Pelclová, Jana}, article_location = {Nitra}, article_number = {September}, keywords = {advertising; politeness; cooperative principle; politeness principle; maxims}, language = {eng}, issn = {1337-7590}, journal = {Topics in Linguistics}, title = {Pragmatic Principles in Advertising Discourse}, url = {http://www.kaa.ff.ukf.sk/topics/issue5.pdf}, volume = {5}, year = {2010} }
TY - JOUR ID - 932329 AU - Pelclová, Jana PY - 2010 TI - Pragmatic Principles in Advertising Discourse JF - Topics in Linguistics VL - 5 IS - September SP - 20-24 EP - 20-24 PB - Faculty of Arts. Constantine the Philosopher University in Nitra. SN - 13377590 KW - advertising KW - politeness KW - cooperative principle KW - politeness principle KW - maxims UR - http://www.kaa.ff.ukf.sk/topics/issue5.pdf L2 - http://www.kaa.ff.ukf.sk/topics/issue5.pdf N2 - The present paper studies the discourse of TV advertising from the point of view of pragmatics. It presents the results of the author's socio-pragmatic analysis of American television commercials for products of everyday use. It examines the way the pragmatic principles, both first-order and higher-order ones, are applied in the verbal devices with which a commercial addresses TV viewers. It concludes that the maxims that are foregrounded and observed most are those that foreground the persuadee's personality and the quality of the product being advertised. ER -
PELCLOVÁ, Jana. Pragmatic Principles in Advertising Discourse. \textit{Topics in Linguistics}. Nitra: Faculty of Arts. Constantine the Philosopher University in Nitra., 2010, vol.~5, September, p.~20-24, 41 pp. ISSN~1337-7590.
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