OSTERWALDER, Alexander and Yves PIGNEUR. Business model generation : a handbook for visionaries, game changers, and challengers. Hoboken, NJ: John Wiley & Sons, 2010, 278 s. ISBN 9780470876411.
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Basic information
Original name Business model generation : a handbook for visionaries, game changers, and challengers
Authors OSTERWALDER, Alexander and Yves PIGNEUR.
Edition Hoboken, NJ, 278 s. 2010.
Publisher John Wiley & Sons
Other information
ISBN 9780470876411
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