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@article{939419,
author = {Tomášková, Eva and Kopfová, Alena},
article_location = {Kaunas},
article_number = {16},
keywords = {market orientation; management style; barriers of market orientation; implementation of market orientation; research; hi-tech companies},
language = {eng},
issn = {1822-6515},
journal = {Economics and Management},
title = {Management style at market orientation},
url = {http://www.ktu.lt/lt/mokslas/zurnalai/ekovad/16/1822-6515-2011-0981.pdf},
volume = {2011},
year = {2011}
}
TY - JOUR
ID - 939419
AU - Tomášková, Eva - Kopfová, Alena
PY - 2011
TI - Management style at market orientation
JF - Economics and Management
VL - 2011
IS - 16
SP - 981-986
EP - 981-986
PB - Kaunas University of Technology
SN - 18226515
KW - market orientation
KW - management style
KW - barriers of market orientation
KW - implementation of market orientation
KW - research
KW - hi-tech companies
UR - http://www.ktu.lt/lt/mokslas/zurnalai/ekovad/16/1822-6515-2011-0981.pdf
N2 - The paper is focused on determination of new knowledge about management style and market orientation. Management style is closed to strategic management of the company, for example Kourdi (2009)distinguishes seven different approaches to strategic management according to management style and personality of the manager. Thus it’s possible to say that nowadays exist neither unified theory nor practice of management style and formation and process of strategic management. Market orientation agrees that market orientation enables managers to focus on external and internal elements and activities, which influence the activity of a company leading to its performance increase. Management style is one of important part of internal barriers of market orientation. The objective of the paper is to summarize and analyse influence of management style approach on market orientation. The data are noticed in some research studies and are filled about results of “Research on implementation on market orientation in Hi-Tech Firms” (GA 402/07/1493). Description, analysis, comparison and synthesis are the methods used to prepare this paper. The questionnaire New Method with 7-point Likert scale constituted by Tomášková (2005) was used for the research.
ER -
TOMÁŠKOVÁ, Eva a Alena KOPFOVÁ. Management style at market orientation. \textit{Economics and Management}. Kaunas: Kaunas University of Technology, roč.~2011, č.~16, s.~981-986. ISSN~1822-6515. 2011.
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