Management style at market orientation

TOMÁŠKOVÁ, Eva and Alena KOPFOVÁ. Management style at market orientation. Economics and Management. Kaunas: Kaunas University of Technology, 2011, vol. 2011, No 16, p. 981-986. ISSN 1822-6515.

Basic information

• Original name: Management style at market orientation
• Authors: TOMÁŠKOVÁ, Eva (203 Czech Republic, guarantor, belonging to the institution) and Alena KOPFOVÁ (203 Czech Republic, belonging to the institution).
• Edition: Economics and Management, Kaunas, Kaunas University of Technology, 2011, 1822-6515.

Other information

• Original language: English
• Type of outcome: Article in a journal
• Field of Study: 50600 5.6 Political science
• Country of publisher: Czech Republic
• Confidentiality degree: is not subject to a state or trade secret
• WWW: URL
• RIV identification code: RIV/00216224:14220/11:00052347
• Organization unit: Faculty of Law
• Keywords in English: market orientation; management style; barriers of market orientation; implementation of market orientation; research; hi-tech companies

Abstract

The paper is focused on determination of new knowledge about management style and market orientation. Management style is closed to strategic management of the company, for example Kourdi (2009)distinguishes seven different approaches to strategic management according to management style and personality of the manager. Thus it’s possible to say that nowadays exist neither unified theory nor practice of management style and formation and process of strategic management. Market orientation agrees that market orientation enables managers to focus on external and internal elements and activities, which influence the activity of a company leading to its performance increase. Management style is one of important part of internal barriers of market orientation. The objective of the paper is to summarize and analyse influence of management style approach on market orientation. The data are noticed in some research studies and are filled about results of “Research on implementation on market orientation in Hi-Tech Firms” (GA 402/07/1493). Description, analysis, comparison and synthesis are the methods used to prepare this paper. The questionnaire New Method with 7-point Likert scale constituted by Tomášková (2005) was used for the research.