KOZLOVÁ, Michaela and Petr KANIOK. Instituce jako klíč ke komunikační politice EU? (Institutions as the Key to EU Communication Policy?). Politologický časopis. Brno: Mezinárodní politologický ústav Masarykovy univerzity, vol. 18, No 3, p. 254-274. ISSN 1211-3247. 2011.
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Basic information
Original name Instituce jako klíč ke komunikační politice EU?
Name in Czech Instituce jako klíč ke komunikační politice EU?
Name (in English) Institutions as the Key to EU Communication Policy?
Authors KOZLOVÁ, Michaela (203 Czech Republic, belonging to the institution) and Petr KANIOK (203 Czech Republic, guarantor, belonging to the institution).
Edition Politologický časopis, Brno, Mezinárodní politologický ústav Masarykovy univerzity, 2011, 1211-3247.
Other information
Original language Czech
Type of outcome Article in a journal
Field of Study 50601 Political science
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
RIV identification code RIV/00216224:14230/11:00053173
Organization unit Faculty of Social Studies
Keywords (in Czech) Evropská komise - komunikační politika - Evropská unie - diskurzívní institucionalismus - demokratický deficit
Keywords in English Communication policy - European Commission - coordination discourse - communication discourse - democratic deficit
Tags Reviewed
Changed by Changed by: prof. PhDr. Petr Kaniok, Ph.D., učo 12188. Changed: 20/9/2011 11:53.
Abstract
Článek analyzuje komunikační politiku EU, kterou chápe jako komunikační politiku prováděnou Evropskou komisí. Analýza vychází z postulátů teorie diskurzivního institucionalismu a zaměřuje se na výzkum komunikačního a koordinačního diskurzu komunikační politiky EU. Článek dochází ke zjištění, že koordinační diskurz analyzované politiky je slabý a roztříštěný, což komplikuje efektivitu komunikační politiky EU.
Abstract (in English)
The article deals with the communication policy of the European Union – specifically, the communication policy of the European Commission. Though the Commission has considered communication policy to be one of its most important priorities in recent years, opinion polls and the behaviour of EU citizens during various elections or referenda show that little progress has yet been made. The authors try to uncover the reasons for this situation by examining the institutional set-up within the Commission’s communication policy. In doing so, they base their research on the assumption derived from discursive institutionalism. The coordination discourse, first at EU level and second at national level, is explored through the examination of various actors institutionally involved in EU communication policy and the coordination mechanisms present among them. Subsequently, the communication discourse is analysed through research into the communication tools the Commission uses to achieve its goals in the field of communication policy.
Links
MUNI/A/0891/2010, interní kód MUName: Vybrané otázky víceúrovňového vládnutí v Evropě (Acronym: VOVVE)
Investor: Masaryk University, Category A
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