Multi-Functionality of Metaphor in Newspaper Discourse

TRČKOVÁ, Dita. Multi-Functionality of Metaphor in Newspaper Discourse. Brno Studies in English. Brno: Masarykova univerzita, 2011, vol. 37, No 1, p. 139-151. ISSN 0524-6881.

Basic information

Original name

Multi-Functionality of Metaphor in Newspaper Discourse

Authors

TRČKOVÁ, Dita (203 Czech Republic, guarantor, belonging to the institution)

Edition

Brno Studies in English, Brno, Masarykova univerzita, 2011, 0524-6881

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Other information

Language

English

Type of outcome

Článek v odborném periodiku

Field of Study

60200 6.2 Languages and Literature

Country of publisher

Czech Republic

Confidentiality degree

není předmětem státního či obchodního tajemství

References:

Digitální knihovna FF MU

RIV identification code

RIV/00216224:14210/11:00053377

Organization unit

Faculty of Arts

Keywords in English

metaphor; function; CDA

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Abstract

V originále

This paper investigates cognitive and social functions that metaphor fulfils in newspaper discourse on natural catastrophes, aiming to reveal multi-functionality of figurative language. The analysis reveals that metaphor functions as a conceptual tool and an effective ideological weapon. It simplifies reality, hides politico-economic and social conditions, bipolarizes the world, dramatizes stories by appealing to readers’ emotions, and creates feelings of community and belonging.