ČESÁLKOVÁ, Lucie. Libretista baťovského mýtu (Screenwriter of Bata's myth). In Černobílý snář Elmara Klose. Praha: Národní filmový archiv, 2011, p. 29-46. ISBN 978-80-7004-145-1.
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Basic information
Original name Libretista baťovského mýtu
Name (in English) Screenwriter of Bata's myth
Authors ČESÁLKOVÁ, Lucie (203 Czech Republic, guarantor, belonging to the institution).
Edition Praha, Černobílý snář Elmara Klose, p. 29-46, 18 pp. 2011.
Publisher Národní filmový archiv
Other information
Original language Czech
Type of outcome Proceedings paper
Field of Study Literature, mass media, audio-visual activities
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
Publication form printed version "print"
RIV identification code RIV/00216224:14210/11:00053561
Organization unit Faculty of Arts
ISBN 978-80-7004-145-1
Keywords (in Czech) reklamní film; Elmar Klos; Baťa
Keywords in English advertising film; Elmar Klos; Baťa
Tags rivok
Changed by Changed by: doc. Mgr. Lucie Česálková, Ph.D., učo 64587. Changed: 18/1/2013 13:45.
Abstract
Studie se zabývá rolí Elmara Klose v organizační struktuře baťovské reklamy, konkrétně reklamního filmu.
Abstract (in English)
Study examines the role of Elmar Klos in the organizational structure of Baťa factory advertising, mainly his influence on advertising film.
Links
MUNI/D/0013/2008, interní kód MUName: Počátky institucionalizace školní kinematografie v českém kontextu (Acronym: PŠK)
Investor: Masaryk University, Category D - centralized resources
PrintDisplayed: 7/5/2024 23:57