| KOTLER, P. Marketing management. 10. rozš. vyd. Praha: Grada, 2001, 719 pp. ISBN 80-247-0016-6. |
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| Basic information | |
|---|---|
| Original name | Marketing management |
| Authors | KOTLER, P. |
| Edition | 10. rozš. vyd. Praha, 719 pp. 2001. |
| Publisher | Grada |
| Other information | |
|---|---|
| Type of outcome | Book on a specialized topic |
| Confidentiality degree | is not subject to a state or trade secret |
| Organization unit | Faculty of Economics and Administration |
| ISBN | 80-247-0016-6 |
| Changed by | Changed by: Ing. Klára Kašparová, Ph.D., učo 16090. Changed: 27/10/2011 18:57. |
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