| JAKUBÍKOVÁ, D. Strategický marketing. 1. vyd. Praha: Grada. 267 pp. ISBN 978-80-247-2690-8. 2008. |
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| Basic information | |
|---|---|
| Original name | Strategický marketing |
| Authors | JAKUBÍKOVÁ, D. |
| Edition | 1. vyd. Praha, 267 pp. 2008. |
| Publisher | Grada |
| Other information | |
|---|---|
| Type of outcome | Book on a specialized topic |
| Confidentiality degree | is not subject to a state or trade secret |
| Organization unit | Faculty of Economics and Administration |
| ISBN | 978-80-247-2690-8 |
| Changed by | Changed by: Ing. Klára Kašparová, Ph.D., učo 16090. Changed: 27/10/2011 19:26. |
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