2010

Consumer behavior : global edition

SCHIFFMAN, Leon G., Leslie Lazar KANUK and Joseph WISENBLIT

Basic information

Original name

Consumer behavior : global edition

Authors

SCHIFFMAN, Leon G., Leslie Lazar KANUK and Joseph WISENBLIT

Edition

10th ed. Boston, 592 s. 2010

Publisher

Pearson Prentice Hall

Other information

ISBN

9780137006700
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