ŽÁKOVÁ TALPOVÁ, Sylva. Strategies of Domestic and Multinational Firms in the Czech Republic. Journal of Competitiveness. 2011, 4/2011, 4/2011, p. 39-50. ISSN 1804-171X.
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Basic information
Original name Strategies of Domestic and Multinational Firms in the Czech Republic
Authors ŽÁKOVÁ TALPOVÁ, Sylva (203 Czech Republic, guarantor, belonging to the institution).
Edition Journal of Competitiveness, 2011, 1804-171X.
Other information
Original language English
Type of outcome Article in a journal
Field of Study 50600 5.6 Political science
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
RIV identification code RIV/00216224:14560/11:00055188
Organization unit Faculty of Economics and Administration
Keywords in English strategy multinational company domestic company environment performance
Tags Reviewed
Changed by Changed by: Ing. Bc. Sylva Žáková Talpová, Ph.D., učo 99992. Changed: 30/1/2012 15:21.
Abstract
The strategic behavior of companies in globalizing and changing markets may be characterized by the extent to which a company's strategy is adapted to this environment. The goal of this paper is to compare the strategies used by multinational and domestic companies in the Czech Republic in reaction to the environment and to ascertain which strategy is the most advantageous and therefore to provide essential information for strategic decisions of both domestic and multinational companies.
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