Implementation of Corporate Social Responsibility (CSR) in corporate practice brings many advantages. Many of them start to affect the company only after publication of its CSR activities. This finding constitutes the ground for this monograph’s concentration on the area of CSR reporting. Only a little number of researches deals with determination of the state of CSR reporting in post-communist countries and the evaluation is often limited to selected displays of CSR reporting. For this reason, the target of the research presented herein was set as identification of integrating approach to integration of CSR information within their Annual Report in the Czech Republic. For the identification of approach, the quantitative content analysis was selected as the most suitable method. The coding scheme was created with use of the open coding. The advantage of it was that it allows identification of specific issues within the analysed material, which is in full accord with the exploratory character of this research.