Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
KIM, W. Chan and Renée MAUBORGNE. Blue ocean strategy : how to create uncontested market space and make the competition irrelevant. Boston: Harvard Business School Press, 2005, viii, 240. ISBN 1591396190. |
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Original name | Blue ocean strategy : how to create uncontested market space and make the competition irrelevant |
Authors | KIM, W. Chan and Renée MAUBORGNE. |
Edition | Boston, viii, 240, 2005. |
Publisher | Harvard Business School Press |
Other information | |
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ISBN | 1591396190 |
Changed by | The record has been imported from the library system. Changed: 8/8/2022 14:20. |
PrintDisplayed: 12/5/2024 15:47