KIM, W. Chan and Renée MAUBORGNE. Blue ocean strategy : how to create uncontested market space and make the competition irrelevant. Boston: Harvard Business School Press, 2005, viii, 240. ISBN 1591396190.
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Basic information
Original name Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
Authors KIM, W. Chan and Renée MAUBORGNE.
Edition Boston, viii, 240, 2005.
Publisher Harvard Business School Press
Other information
ISBN 1591396190
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