| KOTABE, Masaaki and Kristiaan HELSEN. Global marketing management. 5th ed. Hoboken: John Wiley & Sons, 2010, xxiii, 725. ISBN 9780470381113. |
|
Other formats:
BibTeX
LaTeX
RIS
|
| Basic information | |
|---|---|
| Original name | Global marketing management |
| Authors | KOTABE, Masaaki and Kristiaan HELSEN. |
| Edition | 5th ed. Hoboken, xxiii, 725, 2010. |
| Publisher | John Wiley & Sons |
| Other information | |
|---|---|
| ISBN | 9780470381113 |
| Changed by | The record has been imported from the library system. Changed: 26/6/2023 04:48. |
PrintDisplayed: 2/5/2024 05:27