VYSEKALOVÁ, Jitka. Psychologie reklamy. 4., rozšířené a aktualiz. Praha: Grada Publishing, 2012, 324 stran. ISBN 9788024740058.
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Original name Psychologie reklamy
Authors VYSEKALOVÁ, Jitka.
Edition 4., rozšířené a aktualiz. Praha, 324 stran, 2012.
Publisher Grada Publishing
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ISBN 9788024740058
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