ŠAFROVÁ DRÁŠILOVÁ, Alena. Typology of Multinational Companies Having a Subsidiary in the Czech Republic According to Bartlett and Ghoshal. In Boštjan Antončič. ABSRC 2012 Venice Conference Proceedings. Koper (Slovenia): Edukator d.o.o. Koper, 2012. p. nestránkováno, 11 pp. ISBN 978-961-92917-3-3.
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Basic information
Original name Typology of Multinational Companies Having a Subsidiary in the Czech Republic According to Bartlett and Ghoshal
Authors ŠAFROVÁ DRÁŠILOVÁ, Alena (203 Czech Republic, guarantor, belonging to the institution).
Edition Koper (Slovenia), ABSRC 2012 Venice Conference Proceedings, p. nestránkováno, 11 pp. 2012.
Publisher Edukator d.o.o. Koper
Other information
Original language English
Type of outcome Proceedings paper
Field of Study 50600 5.6 Political science
Country of publisher Slovenia
Confidentiality degree is not subject to a state or trade secret
Publication form storage medium (CD, DVD, flash disk)
RIV identification code RIV/00216224:14560/12:00059673
Organization unit Faculty of Economics and Administration
ISBN 978-961-92917-3-3
Keywords (in Czech) nadnárodní společnosti; mezinárodní management; typologie Bartletta a Ghoshala; česká ekonomika
Keywords in English MNCs; international management; Bartlett and Ghoshal typology; Czech economy
Tags International impact, Reviewed
Changed by Changed by: Ing. Bc. Alena Šafrová Drášilová, Ph.D., učo 136922. Changed: 25/1/2013 11:27.
Abstract
The paper deals with the typology of multinational companies (MNC) that have a subsidiary in the Czech Republic, according to the theory developed by Bartlett and Ghoshal. Typologizing was based on an extensive survey focusing on the special characteristics of the organization and management of MNCs. For the purposes of the classification of companies, three groups and three transition zones were determined. As only companies that consider themselves to belong to a coherent group took part in the survey, it only included the Multidomestic, Global and Transnational types, and transitions between them. It turned out that mainly MNCs of the transition type between the Global and Transnational Strategy are present in the Czech Republic. A total of 23 percent of companies that responded in the survey could not be included in any of the defined areas, because they showed a combination of elements of all the above-mentioned types.
Abstract (in Czech)
Tento článek se zabývá typologizací nadnárodních společností (MNC), které mají pobočku v České republice, podle teorie vypracované Bartlettem a Ghoshalem. Typologizace byla provedena na základě rozsáhlého dotazníkového šetření zaměřeného na specifika organizace a řízení MNCs. Pro účely rozřazení společností byly vytvořeny tři skupiny a tři přechodové zóny. Protože se šetření zúčastnily pouze podniky, které samy sebe považují za součást provázané skupiny, jednalo se pouze o typy Multinational, Global a Transnational a přechody mezi nimi. Ukázalo se, že v České republice jsou přítomny zejména společnosti MNCs přechodového typu mezi strategií Global a Transnational. Potvrdila se také hypotéza, že v přechodové zóně mezi strategiemi Multinational a Transnational se nevyskytují téměř žádné společnosti. Celkem asi 23 % podniků, které se šetření zúčastnily, nebylo možné zařadit do žádné z definovaných oblastí, protože vykazovaly kombinaci prvků všech uvedených typů.
Links
MUNI/A/0905/2009, internal MU codeName: Ekonomika a management podniku v globalizovaném prostředí (Acronym: EMP)
Investor: Masaryk University, Grant Agency of Masaryk University, Category A
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