PELCLOVÁ, Jana. Perceived interactivity in Children Internet Advertising. Topics in Linguistics. Nitra: FF Univerzity Konštantína Filozofa, 2011, roč. 8, December, p. 40-47, 63 pp. ISSN 1337-7590.
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Basic information
Original name Perceived interactivity in Children Internet Advertising
Authors PELCLOVÁ, Jana (203 Czech Republic, guarantor, belonging to the institution).
Edition Topics in Linguistics, Nitra, FF Univerzity Konštantína Filozofa, 2011, 1337-7590.
Other information
Original language English
Type of outcome Article in a journal
Field of Study 60200 6.2 Languages and Literature
Country of publisher Slovakia
Confidentiality degree is not subject to a state or trade secret
WWW URL
RIV identification code RIV/00216224:14210/11:00056806
Organization unit Faculty of Arts
Keywords (in Czech) advertising; internet; interactivity
Keywords in English reklama; internet; interaktivita
Tags rivok
Tags Reviewed
Changed by Changed by: Mgr. Petra Georgala, učo 32967. Changed: 12/4/2012 09:06.
Abstract
The article analyzes verbal and non-verbal devices that enable children internet users to control the flow of conversation in a human-machine interaction. The term perceived interactivity refers to the extent of acceptability and controllability with which any web page visitor is provided. The paper discusses the notion of personality and other projected roles as well as the customization of specific lexico-grammatical and pragmatic features regarded as unique in the sociolect of the given target group, but modified to the persuasive needs of advertising discourse.
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