Global marketing management

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Publications Detailed Information on Publication Record

Detailed Information on Publication Record

B 2012

Global marketing management

LEE, K. and S. CARTER

Basic information

Original name

Global marketing management

Authors

LEE, K. and S. CARTER

Edition

3rd ed. New York, 592 pp. 2012

Publisher

Oxford University Press

Other information

Type of outcome

Odborná kniha

Confidentiality degree

není předmětem státního či obchodního tajemství

Organization unit

Faculty of Economics and Administration

ISBN

978-0-19-960970-3

Změněno: 11/5/2012 09:35, doc. Ing. Alena Klapalová, Ph.D.

LEE, K. and S. CARTER. Global marketing management. 3rd ed. New York: Oxford University Press, 2012, 592 pp. ISBN 978-0-19-960970-3.

@book{981549,
   author = {LEE, K. and CARTER, S.},
   address = {New York},
   edition = {3rd ed.},
   location = {New York},
   isbn = {978-0-19-960970-3},
   publisher = {Oxford University Press},
   title = {Global marketing management},
   year = {2012}
}

TY  - BOOK
ID  - 981549
AU  - LEE, K. - CARTER, S.
PY  - 2012
TI  - Global marketing management
PB  - Oxford University Press
CY  - New York
SN  - 9780199609703
ER  -

LEE, K. and S. CARTER. \textit{Global marketing management}. 3rd ed. New York: Oxford University Press, 2012, 592 pp. ISBN~978-0-19-960970-3.