LEE, K. and S. CARTER. Global marketing management. 3rd ed. New York: Oxford University Press, 2012, 592 pp. ISBN 978-0-19-960970-3.
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Basic information
Original name Global marketing management
Authors LEE, K. and S. CARTER.
Edition 3rd ed. New York, 592 pp. 2012.
Publisher Oxford University Press
Other information
Type of outcome Book on a specialized topic
Confidentiality degree is not subject to a state or trade secret
Organization unit Faculty of Economics and Administration
ISBN 978-0-19-960970-3
Changed by Changed by: doc. Ing. Alena Klapalová, Ph.D., učo 1126. Changed: 11/5/2012 09:35.
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