Výpis publikací

2024

1. The Application of Behavioral Insights into B2B Market Research

   JIRÁSEK, Michal, Irma MACHÁČOVÁ a Tomáš SOUKUP. The Application of Behavioral Insights into B2B Market Research. The Journal of Applied Behavioral Science. THOUSAND OAKS: SAGE PUBLICATIONS INC, 2024, 4 s. ISSN 0021-8863. Dostupné z: https://dx.doi.org/10.1177/00218863221144334.

   Podrobněji: https://is.muni.cz/publication/2255457/cs