Masaryk University

Publication Records

česky | in English

Filter publications

    2007

    1. Behavioural Branding- The Interdisciplinary Hilti Case
      CAJTHAML, Martin, Hans Rudigger KAUFMANN and Michael MEIER. Behavioural Branding- The Interdisciplinary Hilti Case. International Journal of Management Cases. 2007, 9/3, No 4, p. 329-334, 5 pp.
      More: https://is.muni.cz/publication/751455/en
Display details
Displayed: 16/11/2024 22:28