Publication Records

TOMÁŠKOVÁ, Eva. Barriers of Application Market Orientation Approach at Firms. In 5th International Scientific Conference ECO-TREND 2008. Targu Jiu: Constantin Brancusi University of Targu Jiu, 2008, 7 pp. ISBN 978-973-144-205-1.

TOMÁŠKOVÁ, Eva, Vladimír CHALUPSKÝ, Lucie KAŇOVSKÁ and Iveta ŠIMBEROVÁ. Impact of market orientation on business performance. Empirical research of mechanical engineering industry in the Czech Republic. In Marketing landscapes: A pause for thought. Brighton: University of Brighton, 2008, 4 pp. ISBN 978-1-905593-42-2.

TOMÁŠKOVÁ, Eva. MARKET ORIENTATION AT HI-TECH COMPANIES: RESULTS OF PRELIMINARY RESEARCH. In Dny práva - 2008 – Days of Law. Brno: Právnická fakulta MU, 2008, 7 pp. ISBN 978-80-210-4733-4.

TOMÁŠKOVÁ, Eva. The Current Methods of Measurement of Market Orientation. In International Conference on Applied Business & Economics. Thessaloniki: The Aristotle University of Thessaloniki, 2008, 15 pp. ISSN 1108-2976.

TOMÁŠKOVÁ, Eva. The Current Models of Market Orientation. European Research Studies. 2008, 3-4/2007, No 10, 9 pp. ISSN 1108-2976.

TOMÁŠKOVÁ, Eva. Market Orientation and Business Performance. In Increasing Competitiveness or Regional, National and International Markets Development-New Challenges. Ostrava: VŠB - Technická univerzita Ostrava, Ekonomická fakulta, 2007, p. 256-265, 7 pp. ISBN 978-80-248-1457-5.

TOMÁŠKOVÁ, Eva, Lucie KAŇOVSKÁ, Iveta ŠIMBEROVÁ and Vladimír CHALUPSKÝ. MARKET ORIENTATION IN HI-TECH FIRMS. In Festive Scientific Conference on the Occasion of 15th Anniversary of the Establishemnt of Faculty of Business and Management Brno University of Technology. Brno: Brno University of Technology, 2007, p. 230-237. ISBN 978-80-214-3482-0.

TOMÁŠKOVÁ, Eva, Lucie KAŇOVSKÁ, Vladimír CHALUPSKÝ and Iveta ŠIMBEROVÁ. The Method of Measuring Market Orientation. Economics bulletin. Champaign-Urbana: Univ. of Illinois, 2007, Vol. 28, No 33, p. 700-717. ISSN 1545-2921.

TOMÁŠKOVÁ, Eva and Dagmar PALATOVÁ. Měření tržní orientace a její vliv na výkonnost firem (Measuring of market orientation and its influence on business performance). In Nová teorie ekonomiky a managementu organizací. Praha: Vysoká škola ekonomická v Praze, 2006, p. 1553-1567, 10 pp. ISBN 80-245-109-X.

TOMÁŠKOVÁ, Eva. Vliv tržní orientace na konkurenceschopnost podniků (Impact of Market Orientation On the Competitive Advantage of Companies). In Manažer a jeho úloha pro úspěšnost podniku. Brno: Masarykova univerzita, 2006, p. 254-259. ISBN 80-210-4089-0.

TOMÁŠKOVÁ, Eva and Dagmar PALATOVÁ. Trvalá udržitelnost v modelování tržní orientace (Sustainable Development in Model of Market Orientation). In Ekonomie, právo, management : Vzájemné vztahy v procesu trvale udržitelného rozvoje. 1. vydání. Brno: Masarykova univerzita v Brně, 2005, p. 169-177. ISBN 80-210-3820-9.