Masaryk University

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    2007

    1. Behavioural Branding- The Interdisciplinary Hilti Case
      CAJTHAML, Martin, Hans Rudigger KAUFMANN and Michael MEIER. Behavioural Branding- The Interdisciplinary Hilti Case. International Journal of Management Cases. 2007, 9/3, No 4, p. 329-334, 5 pp.
      More: https://is.muni.cz/publication/751455/en
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