Publication Records

OKAZAKI, Shintaro and Radoslav ŠKAPA. Expanding the Borderless Frontier: International Website Brand Strategies in the New EU Member States. In F. Costa Pereira, J. Veríssimo & P. Neijens (Eds.), New Trends in Advertising Research. 1st ed. Lisbon: Silabo Publishers, 2008, p. 357-370. 1. ISBN 978-972-618-493-5.

OKAZAKI, Shintaro and Radoslav ŠKAPA. Understanding Brand Web Site Positioning in the New EU Member States: The Case of the Czech Republic. In Bandyopadhyay, S. (ed.), Contemporary Research in E-Branding. 1st ed. Hershey, New York (US): Idea Group Reference, 2008, p. 193-215. 1. ISBN 978-1-59904-813-0.

OKAZAKI, Shintaro and Radoslav ŠKAPA. Understanding Brand Web Site Positioning in the New EU Member States: The Case of the Czech Republic. In Raisinghani, Mahesh S. (ed.), Handbook of Research on Global Information Technology Management. Hershey, New York (US): Idea Group Reference, 2008, p. 99-117. 1. ISBN 978-1-59904-875-8.

OKAZAKI, Shintaro and Radoslav ŠKAPA. Global website positioning in Poland and the Czech Republic: Preliminary findings. In Peter Nijens (ed.), Proceedings of the 6th International Conference on Research in Advertising. 1st ed. Lisabon: Polythecnic Institute Of Lisbon – Escola Superior De Comunicação Social, 2007, p. 50-60, 14 pp. ISBN 80-210-4133-1.

ŠKAPA, Radoslav and Oldřich PEPRLA. Kulturní odlišnosti v elektronických médiích (Cultural differences in electronic media). In Vývojové tendence podniků II (Svazek II.). 1st ed. Brno: Masarykova univerzita v Brně, 2006, p. 589-610, 21 pp. ISBN 80-210-4133-1.