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GREGOR, Miloš. Political consultants' ethics of conviction. In Jennifer Lees-Marshment, Brian Conley, Edward Elder, Robin Pettitt, Vincent Raynauld, André Turcotte.
Political marketing : Principles and applications
. 3rd edition. London: Routledge, 2019, p. 176-178. ISBN 978-0-8153-5322-5.
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