The eIF4F translation initiation complex plays a critical role in melanoma resistance to BRAF and MEK inhibitors. Its function in treatment-naïve cells has been less well studied. We find that in these cells, eIF4F inhibition raises the activity of both signaling pathways examined in this thesis – ERK and AMPK signaling. One of them is already driven by an activating oncogenic mutation, yet its output rises further when translation is blocked. In melanoma cells harboring BRAF or NRAS mutations, eIF4F keeps ERK signaling intensity within the range the cells tolerate. It does so through DUSP6/MKP-3, a short-lived phosphatase which requires continuous eIF4F-dependent production. When this production stops, DUSP6 is rapidly depleted, the negative feedback on ERK is disrupted, and ERK activity rises while MEK phosphorylation remains unchanged. Quantitative reporter analyses further reveal a high spare signaling capacity in the ERK pathway, indicating that eIF4F-dependent feedback keeps a substantial portion of ERK molecules inactive. eIF4F also restrains AMPK, in cells in which strong ERK signaling and AMPK activity are considered incompatible. This control bypasses the canonical upstream kinase LKB1 and operates instead through the phosphatase PP2A and its adaptor UHRF1, both of which likewise depend on eIF4F. Crucially, PP2A also acts on ERK, so a single phosphatase links the two pathways, and its loss releases them simultaneously. eIF4F is known as a driver of resistance to targeted therapy. In our results, it emerges as the regulator of oncogenic signaling intensity in melanoma cells that are not yet resistant, sustaining the phosphatases that keep both pathways within the optimal range that cells tolerate. Removing those brakes pushes the cells out of the MAPK fitness zone their growth depends on and identifies translational control as a potential therapeutic target even before resistance develops.