This thesis examines the subgenre of club comics as a vehicle
for hegemonic influence on adolescents. Using Gramsci's concept
of hegemony and cultural studies approaches, it analyzes
Foglar's The Fast Arrows (Rychlé šípy) and Toman's Watchmen
(Strážci), their transformations in different political
contexts, and the ways in which they shaped the moral and
aesthetic values associated with youth activities. The thesis
identifies three pillars of the hegemonic influence of comics
(ideas, institutions, processes) and pays attention to the
aesthetics of everyday life as a means of shaping desirable
patterns of behavior. The study shows how club comics
oscillated between hegemonic and counter-hegemonic roles and
outlines the complex relationships between the aesthetics of
everyday life and hegemonic influence, which go beyond the
simple idea of comics as a tool of propaganda.