Blue X Enterprise operates as a small business within the
manufacturing industry, specializing in the sale of both new
and second-hand
manufacturing and processing machines. In recent times, the
company has encountered a challenge regarding customer
acquisition
through their online platform. Over the past few years, the
organization has struggled with updating their website's
product catalogue
and business partner information. Consequently, the website has
remained without updates for the past four years creating an
endless
backlog of obsolete information.
This thesis aims to analyze the root cause of the problem and
suggest a solution through a Prince2® project plan that aims at
standardizing the solution while tailoring the Prince2
methodology to adapt
it to the resources and constraints of a small business.