This master‘s thesis concerns itself with emerging trends in
the behaviour of digital device‘s users. These users look for
methods of reaching more healthy, more balanced relationship
with digital technologies and content.	We have chosen “digital
temperance“ as an overarching term for these tendencies. They
manifest in the form of wide range of strategies and approaches
to the interaction with digital technology. Two of the most
significant strategies, which we can encounter in this area,
are “digital diets“ and “digital detoxes“. This thesis
describes phenomenon of digital temperance and its
manifestations and aims to describe factors in the background
of its existence.