The goal of the submitted thesis “Value for customer” is to
explore value for customer in particular company. The first
part defines the theoretical basis for value for customer and
its use in business practice. The second part focuses on a
specific company and its surroundings. Present value for
customer and required value for customer are examined in given
company. Based on the findings recommendations designed to
enhance value for customer are suggested to company, which is
the main goal of the thesis.