This bachelor thesis is focused on journalistic texts in
serials in Deník Rovnost. Thematic serial named Collective
passion is published in every mutation of Deník Rovnost in
southern Moravia. The serial describes at least two people who
share an interest in some activities. Those groups of people
are classified as subcultures and post-subcultures.
The thesis characterizes journalistic genre according to the
definition and rules of Brněnský deník Rovnost based on Czech
and foreign references. Thereafter, the bachelor thesis phrases
methods, which are needed to reach the intended aim - writing
texts for target medium. The thesis also includes eight
creative texts, which are reflected according to the theory and
gained information from auxiliary journalistic methods.