This thesis is focused on the construction of the image of Roma
people in local TV news of Czech television public service
broadcasting - Report - during the year of 2005 and 2006. In
this period all relevant reports relating to Roma minority were
selected and analyzed. Research is based on the theory of
social construction of reality, the conception of
representation and stereotype, agenda setting and the theory of
news values. In the analytical part of thesis  - quantitative
content analysis - we focused on news values, signs of
ethnocentrism, stereotypes and differences in medial
presentation of the respondents in dependence on their
ethnicity which are present in the reports. We tried to draw
attention to the mechanism of construction of the image of Roma
people in media and to some of its characteristics which can be
contributing to marginalization and stigmatization of this
minority, because they emphasize its otherness.