The subject of the bachelor's thesis is the design of green
marketing communication of the Greeneo
e-commerce store. The theoretical part is focused on the
specifics of e-commerce, green marketing and marketing
communication. Subsequently, the work deals with selected
communication channels and their content. The practical part
was focused on the analysis of main competitors and a survey
conducted on a sample of 150 respondents. The research analyzed
consumer behaviour and preferences of respondents aged from 17
to 30 years. Based on the data from the competitive analysis,
the results of the questionnaire survey and the findings from
the theoretical part of the work, recommendations were
formulated in order to successfully enter the market with green
products.