The author focuses in the master's thesis on the identification
and evaluation of key criteria that influence the price of life
insurance. According to the assignment, the analysis aims
primarily at comparing two criteria, the age of the
policyholder and the method of the negotiation of the
insurance. Subsequently, a comparison of the obtained results
will be made. For the method of negotiation, a comparison is
made between direct negotiation using comparative portal and
indirect negotiation by an intermediary. The emphasis is mainly
on risk insurance, while the investment insurance ares is also
covered, especially in relation to their mutual difference and
specifics. The topic was chosen on the basis of the authors
long-term interest in the insurance sector, which was supported
by practical experience in this sector.