This thesis analyses the medialisation of projects created by
non-profit organizations. The object of research is the project
Uncursing of castles that is being carried out by the Slovak
Scouting organization. The paper describes problems that
organizations meet in the process of medialisation as a result
of lack of human and financial resources that are necessary for
their daily operation and effective medialisation of particular
projects. The thesis also highlights opportunities that could
be exploited in the medialisation process. The paper further
focuses on tools used in the medialisation process and the
effectivity of their use. Another focuses is put on publicity
gathering activities for a particular project in a particular
non-profit organization and evaluates their effectivity. The
project part outlines particular suggestions that may lead to
further development of already implemented project
medialisation.