This thesis deals with journalistic genres appearing in Czech culinary magazine Apetit. The aim of this work is to present such journalistic pieces of work which would both comply with the theoretical definition of selected genres and practical internal rules which are required to accomplish when writing for the target magazine. The creative part of the thesis presents five texts of various journalistic genres following theoretical background and concrete rules used in Apetit magazine. The texts are complemented by reflection which focuses on the depiction of the creative process and specific clashes of theory and practice.