The main goal of this Bechelor thesis was to develop a business
plan for a corporate body- a limited liability company in the
field of production and selling of chocolate and chocolate
products. The work is divided into three chapters. The first
one defines the basic concepts and a business plan. The second
chapter analyzes the individual parts of the business plan into
details focusing on PEST analysis, competittive analysis, SWOT
analysis, financial analysis and other methods. The third part
is devoted to the practical implementation of the business plan
for a specific company. In the end I summarise all the
theoretical and practical knowledge with reference to their
strengths and weaknesses derived from the analysis described in
the work.