Theses on a related topic (having the same keywords):

marketingova komunikace, reklama, marketing communication, sales promotions, hierarchy of effects, ucinnost komunikacnich nastroju, hierarchie efektu, effectiveness of communication instruments, podpora prodeje, advertisement

Keywords ordered alphabetically | Keywords ordered by occurrence rate

401.
Kupsa, Milan
Faculty: Faculty of Law
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Legal Specializations / Law and Business
Bachelor's thesis defence: Reklama a ochrana osobnosti | Theses on a related topic Display description

402.
Kusáková, Veronika
Faculty: Faculty of Education
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Arts Education, Gallery Education and Arts Facilitation
Master's thesis defence: Podívej se na to jinak... Cesta ke zprostředkování architektury prostřednictvím aktivní knížky | Theses on a related topic

403.
Kuželová, Jessica
Faculty: Faculty of Arts
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Translation of Modern European Languages / Translation of Spanish
Master's thesis defence: Estrategias de traducción del lenguaje publicitario en la publicidad audiovisual anglófona de los productos de la higiene personal y cosmética: análisis comparativo de la traducción española y la checa | Theses on a related topic

404.
Kvizdová, Kristýna
Faculty: Faculty of Education
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Teacher Training in Foreign Languages - English Language
Bachelor's thesis defence: Coca-Cola Advertising: Discourse Analysis | Theses on a related topic

405.
Lahitová, Martina
Faculty: Faculty of Social Studies
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Media Studies and Journalism (combination/specialization: Journalism), Sociology
Bachelor's thesis defence: Regionálna tlač na Slovensku (štrukúra a organizácia práce v redakcii týždenníku MY Turčianske noviny, postavenie, funkcia) – prípadová štúdia | Theses on a related topic

406.
Lahodná, Lucie
Faculty: Faculty of Arts
Year: 2017, studies completed, degree conferred: Mgr.
Programme/field: Philology / Croatian Language and Literature
Master's thesis defence: Problematika překladu reklamních textů na příkladu češtiny a chorvatštiny | Theses on a related topic

407.
Lakotová, Barbara
Faculty: Faculty of Social Studies
Year: 2018, studies completed, degree conferred: Mgr.
Programme/field: Media and Communication Studies / Media Studies and Journalism
Master's thesis defence: Mediální reprezentace češství v diskursu televizních reklam propagujících značku Pilsner Urquell (2002 - 2010) | Theses on a related topic

408.
Landa, Martin
Faculty: Faculty of Sports Studies
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Physical Education and Sport / Management in Sport
Master's thesis defence: Marketing v oblasti participativních rozpočtů | Theses on a related topic

409.
Lazor, Michal
Faculty: Faculty of Economics and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza nástrojů podpory prodeje v konkrétním podniku | Theses on a related topic

410.
Lenková, Katarína
Faculty: Faculty of Arts
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Historical Sciences / Museology
Master's thesis defence: Prečo Slováci nechodia do múzea? - Problematika propagácie na Slovensku | Theses on a related topic

411.
Liba, Jakub Jozef
Faculty: Faculty of Sports Studies
Year: 2024, studies completed, degree conferred: Mgr.
Programme/field: Sports Management / Sports Management
Master's thesis defence: Analýza sponzorů Slovenského olympijského a sportovního výboru z hlediska jejich motivace a struktury | Theses on a related topic

412.
Liolias, Alexandr
Faculty: Faculty of Law
Year: 2017, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Nekalé obchodní praktiky na e-shopech | Theses on a related topic

413.
Lojdová, Dagmar
Faculty: Faculty of Arts
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Information and Library Studies / Information and Library Studies
Bachelor's thesis defence: Klamy v reklamních sděleních | Theses on a related topic

414.
Lorek, Michal
Faculty: Faculty of Social Studies
Year: 2017, studies completed, degree conferred: Mgr.
Programme/field: Media and Communication Studies / Media Studies and Journalism
Master's thesis defence: Religionistika v komikse a metódy komunikácie s publikom na platforme crowdfundingových sietí | Theses on a related topic
Master's thesis defence: Tvorba komiksu, jeho prezentácia a komunikácia s publikom na platforme crowdfundingových médií | Theses on a related topic

415.
Lorencová, Lucie maiden name: Čadová
Faculty: Faculty of Economics and Administration
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Business Management / Business Management
Master's thesis defence: Efektivita slevových kódů v marketingové komunikaci | Theses on a related topic

416.
Lorenzová, Kamila
Faculty: Faculty of Social Studies
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Media Studies and Journalism, Sociology
Bachelor's thesis defence: Genderové rozdíly v audiovizuálních reklamách na alkohol | Theses on a related topic

417.
Loudová, Romana
Faculty: Faculty of Arts
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Philology / German Language and Literature
Master's thesis defence: Sprachliche Ausdrucksmittel in den Werbetexten | Theses on a related topic

418.
Loulová, Linda
Faculty: Faculty of Education
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Health Education, Special Education for Education
Bachelor's thesis defence: Fenomén zvaný superpotraviny | Theses on a related topic

419.
Mabbettová, Anna
Faculty: Faculty of Education
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Teacher Training in Foreign Languages - English Language
Bachelor's thesis defence: Printed Chocolate Advertising: Discourse Analysis | Theses on a related topic

420.
Mach, Štěpán
Faculty: Faculty of Social Studies
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Environmental Studies, Media Studies and Journalism (combination/specialization: Digital Media)
Bachelor's thesis defence: Výrazové prostředky virálního videa | Theses on a related topic

421.
Macháček, Ondřej
Faculty: Faculty of Law
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Reklama a ochrana svobody projevu | Theses on a related topic

422.
Macháčová, Michaela maiden name: Boťanská
Faculty: Faculty of Economics and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Marketingový plán podniku | Theses on a related topic

423.
Machalová, Helena
Faculty: Faculty of Law
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Zdanění reklamy v Evropě formou místních daní | Theses on a related topic

424.
Maláčová, Darina
Faculty: Faculty of Law
Year: 2007, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Právní problémy reklamy a jejich odraz v českém denním tisku | Theses on a related topic

425.
Malášek, Vladimír
Faculty: Faculty of Law
Year: 2007, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Právní aspekty internetové reklamy | Theses on a related topic

426.
Malešák, Petr
Faculty: Faculty of Economics and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Výběr zaměstnanců v konkrétním podniku | Theses on a related topic

427.
Maňasová Hradská, Helena
Faculty: Faculty of Arts
Year: 2010, studies completed, degree conferred: Ph.D.
Programme/field: General Theory and History of Arts and Culture (4-years) / Aesthetics
Doctoral thesis defence: Vizualizace metafory pokroku v reklamě meziválečného Československa | Theses on a related topic

428.
Markytán, Jiří
Faculty: Faculty of Economics and Administration
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Business Management / Business Management
Master's thesis defence: Faktory ovlivňující efektivitu influencer marketingu | Theses on a related topic

429.
Maryška, Martin
Faculty: Faculty of Arts
Year: 2021, studies completed, degree conferred: Ph.D.
Programme/field: Aesthetics and Culture Studies / Aesthetics and Culture Studies
Doctoral thesis defence: Dramaturgie divadelního plakátu: K estetice a poetice grafického designu v divadlech | Theses on a related topic

430.
Mařáková, Gabriela
Faculty: Faculty of Economics and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza image konkrétního družstva | Theses on a related topic

431.
Mašková, Zuzana
Faculty: Faculty of Education
Year: 2014, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Music, Upper Secondary School Teacher Training in Social Studies Basics
Master's thesis defence: Hudební sémiotika v mediální praxi a její společenský význam | Theses on a related topic

432.
Matějková, Zdeňka
Faculty: Faculty of Law
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Dar a reklama z pohledu daně z příjmů | Theses on a related topic

433.
Matulová, Tereza
Faculty: Faculty of Arts
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Culture Management / Culture Management
Master's thesis defence: Využití principů behaviorální ekonomie v herním průmyslu se zaměřením na jednotlivé obchodní modely | Theses on a related topic

434.
Matúšů, Dagmar
Faculty: Faculty of Law
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Srovnávací reklama v judikatuře vybraných evropských soudů | Theses on a related topic

435.
Maxová, Veronika
Faculty: Faculty of Law
Year: 2010, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Nekalá soutěž v právu Evropských společenství a v rozhodovací praxi Evropského soudního dvora | Theses on a related topic

436.
Mazánková, Kristýna
Faculty: Faculty of Social Studies
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / International Relations, Media Studies and Journalism
Bachelor's thesis defence: Sociální sítě jako nové prostředí pro internetovou reklamu | Theses on a related topic

437.
Mědílek, Šimon
Faculty: Faculty of Law
Year: 2007, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Právní aspekty internetové reklamy | Theses on a related topic

438.
Medvěd, Milan
Faculty: Faculty of Economics and Administration
Year: 2005, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management
Bachelor's thesis defence: Analýza reklamační politiky výrobního podniku

439.
Měchura, Marek
Faculty: Faculty of Law
Year: 2020, studies terminated for failure to fulfill study requirements
Programme/field: Legal Specializations / Commercial Law Studies
Bachelor's thesis defence: Klamání spotřebitelů v médiích | Theses on a related topic

440.
Meluzín, Michal
Faculty: Faculty of Economics and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza marketingové kampaně | Theses on a related topic

441.
Mesarošová, Laura
Faculty: Faculty of Arts
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Theory of Interactive Media / Combined Art Studies, Theory of Interactive Media
Bachelor's thesis defence: Komparácia komunikačných stratégií vybraných študentských spolkov Masarykovej univerzity | Theses on a related topic

442.
Mezerová, Anežka
Faculty: Faculty of Arts
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Philology / German Language and Literature
Bachelor's thesis defence: Sprache und Bild. Eine Analyse am Beispiel des politischen Plakats | Theses on a related topic

443.
Mezerová, Martina
Faculty: Faculty of Education
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Arts for Education, Special Education for Education
Bachelor's thesis defence: Jednotný vizuální styl - Cukrárna Celerín | Theses on a related topic

444.
Mičánová, Marta
Faculty: Faculty of Medicine
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Nursing / General Nurse
Bachelor's thesis defence: Média a jejich vliv na postoje lidí ke zdraví v laické populaci | Theses on a related topic

445.
Mičková, Michaela
Faculty: Faculty of Arts
Year: 2019, studies terminated for failure to fulfill study requirements
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Případová studie propagace multižánrového festivalu Life! 2018 v kontextu sociálních sítí | Theses on a related topic

446.
Mihálik, Jan
Faculty: Faculty of Law
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Klamavé praktiky v nekalé soutěži | Theses on a related topic

447.
Michajlová, Andrea
Faculty: Faculty of Arts
Year: 2015, studies completed, degree conferred: Mgr.
Programme/field: Philology / Slovak Language and Literature
Master's thesis defence: Reklama - lexikálny fenomén | Theses on a related topic

448.
Michalíková, Michaela
Faculty: Faculty of Arts
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Combined Art Studies
Bachelor's thesis defence: Grafik a fotograf Antonín Pánek | Theses on a related topic

449.
Michalová, Jana
Faculty: Faculty of Economics and Administration
Year: 2006, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza reklamační politiky výrobního podniku | Theses on a related topic

450.
Miková, Zuzana
Faculty: Faculty of Education
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Lower Secondary School Teacher Training in Geography / Lower Secondary School Teacher Training in Civics, Lower Secondary School Teacher Training in Geography
Master's thesis defence: Mediální výchova v občanské výchově | Theses on a related topic