Theses on a related topic (having the same keywords):
sdilena ekonomika, komunikacni kampan, situacni analyza, p2p faktoring, situational analysis, shared economics, marketing, p2p factoring, communication campaign, investicni aukceKeywords ordered alphabetically | Keywords ordered by occurrence rate
851.
Vlášek, Martin
Faculty: Faculty of Sports Studies
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Physical Education and Sport / Management in Sport
Master's thesis defence: Komparace marketingových komunikací vybraných sportovních oddilů | Theses on a related topic
Faculty: Faculty of Sports Studies
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Physical Education and Sport / Management in Sport
Master's thesis defence: Komparace marketingových komunikací vybraných sportovních oddilů | Theses on a related topic
852.
Vlček, Miroslav
Faculty: Faculty of Arts
Year: 2021, studies completed, degree conferred: Ph.D.
Programme/field: General Theory and History of Arts and Culture (4-years) / Theory and History of Theatre, Film and Audio-Visual Culture Studies
Doctoral thesis defence: Kto, ako a prečo vôbec produkuje na Slovensku dokument pre kiná? Situačná analýza poľa nezávislého slovenského dokumentárneho filmu v kontexte financovania Audiovizuálnym fondom | Theses on a related topic
Faculty: Faculty of Arts
Year: 2021, studies completed, degree conferred: Ph.D.
Programme/field: General Theory and History of Arts and Culture (4-years) / Theory and History of Theatre, Film and Audio-Visual Culture Studies
Doctoral thesis defence: Kto, ako a prečo vôbec produkuje na Slovensku dokument pre kiná? Situačná analýza poľa nezávislého slovenského dokumentárneho filmu v kontexte financovania Audiovizuálnym fondom | Theses on a related topic
853.
Vlčková, Tereza
Faculty: Faculty of Economics and Administration
Year: 2024, studies under way
Programme/field: Business Management / Business Management
Master's thesis defence: Segmentace zákazníků v podniku | Theses on a related topic
Faculty: Faculty of Economics and Administration
Year: 2024, studies under way
Programme/field: Business Management / Business Management
Master's thesis defence: Segmentace zákazníků v podniku | Theses on a related topic
854.
Vobecká, Kristýna
Faculty: Faculty of Social Studies
Year: 2014, studies completed, degree conferred: Mgr.
Programme/field: Environmental Humanities / Environmental Studies
Master's thesis defence: Analýza komunikačních kampaní v oblasti ochrany životního prostředí | Theses on a related topic
Faculty: Faculty of Social Studies
Year: 2014, studies completed, degree conferred: Mgr.
Programme/field: Environmental Humanities / Environmental Studies
Master's thesis defence: Analýza komunikačních kampaní v oblasti ochrany životního prostředí | Theses on a related topic
855.
Voda, Filip
Faculty: Faculty of Sports Studies
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport
Bachelor's thesis defence: Komparace managementu a marketingu malého fotbalu v ČR a na Slovensku | Theses on a related topic
Faculty: Faculty of Sports Studies
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport
Bachelor's thesis defence: Komparace managementu a marketingu malého fotbalu v ČR a na Slovensku | Theses on a related topic
856.
Vojkovská, Tereza
Faculty: Faculty of Sports Studies
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport
Bachelor's thesis defence: Management a marketing neziskové organizace BK Frýdek Místek | Theses on a related topic
Faculty: Faculty of Sports Studies
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport
Bachelor's thesis defence: Management a marketing neziskové organizace BK Frýdek Místek | Theses on a related topic
857.
Vojkovská, Tereza
Faculty: Faculty of Sports Studies
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Physical Education and Sport / Management in Sport
Master's thesis defence: Realizace animačních programů společnosti BeeFree | Theses on a related topic
Faculty: Faculty of Sports Studies
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Physical Education and Sport / Management in Sport
Master's thesis defence: Realizace animačních programů společnosti BeeFree | Theses on a related topic
858.
Vojtíková, Klára
Faculty: Faculty of Sports Studies
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport
Bachelor's thesis defence: Pořádání mistrovství světa v basketbalu žen U17 v roce 2014 | Theses on a related topic
Faculty: Faculty of Sports Studies
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport
Bachelor's thesis defence: Pořádání mistrovství světa v basketbalu žen U17 v roce 2014 | Theses on a related topic
859.
Vojtíková, Klára
Faculty: Faculty of Sports Studies
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Physical Education and Sport / Management in Sport
Master's thesis defence: Marketingová strategie vybraného basketbalového klubu ŽBL | Theses on a related topic
Faculty: Faculty of Sports Studies
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Physical Education and Sport / Management in Sport
Master's thesis defence: Marketingová strategie vybraného basketbalového klubu ŽBL | Theses on a related topic
860.
Volf, Vojtěch
Faculty: Faculty of Economics and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Marketingový plán | Theses on a related topic
Faculty: Faculty of Economics and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Marketingový plán | Theses on a related topic
861.
Vránová, Martina
Faculty: Faculty of Arts
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Arnoldova vila v Brně - strategický marketingový plán | Theses on a related topic
Faculty: Faculty of Arts
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Arnoldova vila v Brně - strategický marketingový plán | Theses on a related topic
862.
Vybíhalová, Alena
Faculty: Faculty of Arts
Year: 2014, studies completed, degree conferred: Mgr.
Programme/field: Philology / Polish Language and Literature
Master's thesis defence: Frazémy, parémie a okřídlené výrazy jako jazykový prostředek polské reklamy | Theses on a related topic
Faculty: Faculty of Arts
Year: 2014, studies completed, degree conferred: Mgr.
Programme/field: Philology / Polish Language and Literature
Master's thesis defence: Frazémy, parémie a okřídlené výrazy jako jazykový prostředek polské reklamy | Theses on a related topic
863.
Vykoukalová, Šárka
Faculty: Faculty of Economics and Administration
Year: 2005, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Financial Management
Master's thesis defence: Internet Marketing
Faculty: Faculty of Economics and Administration
Year: 2005, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Financial Management
Master's thesis defence: Internet Marketing
864.
Winkler, Radoslav
Faculty: Faculty of Arts
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Využití mediálního marketingu v hotelnictví | Theses on a related topic
Bachelor's thesis defence: Využití mediálního marketingu v hotelnictví | Theses on a related topic
Faculty: Faculty of Arts
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Využití mediálního marketingu v hotelnictví | Theses on a related topic
Bachelor's thesis defence: Využití mediálního marketingu v hotelnictví | Theses on a related topic
865.
Wodecki, Lukáš
Faculty: Faculty of Sports Studies
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport (combination/specialization: Management in Sport)
Bachelor's thesis defence: Založení sportovního centra | Theses on a related topic
Faculty: Faculty of Sports Studies
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport (combination/specialization: Management in Sport)
Bachelor's thesis defence: Založení sportovního centra | Theses on a related topic
866.
Wollnerová, Soňa
Faculty: Faculty of Economics and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Business Management / Business Management
Bachelor's thesis defence: Analýza marketingové komunikace vybraného podniku | Theses on a related topic
Faculty: Faculty of Economics and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Business Management / Business Management
Bachelor's thesis defence: Analýza marketingové komunikace vybraného podniku | Theses on a related topic
867.
Záhora, Zdeněk
Faculty: Faculty of Arts
Year: 2014, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Marketing digitálních her | Theses on a related topic
Faculty: Faculty of Arts
Year: 2014, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Marketing digitálních her | Theses on a related topic
868.
Zahradníčková, Jana
Faculty: Faculty of Education
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary Schools / Lower Secondary School Teacher Training in Civics, Lower Secondary School Teacher Training in Russian Language and Literature
Master's thesis defence: Uplatnění komunikačního mixu při ovlivňování spotřebitele | Theses on a related topic
Faculty: Faculty of Education
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary Schools / Lower Secondary School Teacher Training in Civics, Lower Secondary School Teacher Training in Russian Language and Literature
Master's thesis defence: Uplatnění komunikačního mixu při ovlivňování spotřebitele | Theses on a related topic
869.
Zacha, Ondřej
Faculty: Faculty of Education
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Education / Social Education
Master's thesis defence: Dítě potřebuje vztah! Budování důvěry mezi vychovatelem a dítětem v DD jako cesta k osobnímu rozvoji | Theses on a related topic
Faculty: Faculty of Education
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Education / Social Education
Master's thesis defence: Dítě potřebuje vztah! Budování důvěry mezi vychovatelem a dítětem v DD jako cesta k osobnímu rozvoji | Theses on a related topic
870.
Zajícová, Romana
Faculty: Faculty of Law
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Commercial Law Studies / Commercial Law Studies
Bachelor's thesis defence: Influencer jako novodobý podnikatel | Theses on a related topic
Faculty: Faculty of Law
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Commercial Law Studies / Commercial Law Studies
Bachelor's thesis defence: Influencer jako novodobý podnikatel | Theses on a related topic
871.
Zaoral, Peter
Faculty: Faculty of Informatics
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Applied Informatics / Service Science, Management and Engineering
Master's thesis defence: Formulácia marketingovej stratégie pre startup | Theses on a related topic
Faculty: Faculty of Informatics
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Applied Informatics / Service Science, Management and Engineering
Master's thesis defence: Formulácia marketingovej stratégie pre startup | Theses on a related topic
872.
Zaoralová, Magda
Faculty: Faculty of Economics and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Guerilla marketing - analysis of a practical example | Theses on a related topic
Faculty: Faculty of Economics and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Guerilla marketing - analysis of a practical example | Theses on a related topic
873.
Zapletal, David
Faculty: Faculty of Arts
Year: 2006, studies completed, degree conferred: Mgr.
Programme/field: Information and Library Studies / Information and Library Studies
Master's thesis defence: Internet a reklama | Theses on a related topic
Faculty: Faculty of Arts
Year: 2006, studies completed, degree conferred: Mgr.
Programme/field: Information and Library Studies / Information and Library Studies
Master's thesis defence: Internet a reklama | Theses on a related topic
874.
Zbaratska, Anastasiya
Faculty: Faculty of Arts
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Hashtag jako nástroj marketingu pro e-commerce | Theses on a related topic
Faculty: Faculty of Arts
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Hashtag jako nástroj marketingu pro e-commerce | Theses on a related topic
875.
Zedková, Elena
Faculty: Faculty of Arts
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Online reklama kosmetických značek na sociálních sítích v době zdravotní a válečné krize | Theses on a related topic
Faculty: Faculty of Arts
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Online reklama kosmetických značek na sociálních sítích v době zdravotní a válečné krize | Theses on a related topic
876.
Zeliska, Matej
Faculty: Faculty of Social Studies
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / International Relations, Media Studies and Journalism (combination/specialization: Digital Media)
Bachelor's thesis defence: Internetové sociálne siete ako nástroj sebaprezentácie mladých hudobných interpretov v ČR a na Slovensku | Theses on a related topic
Faculty: Faculty of Social Studies
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / International Relations, Media Studies and Journalism (combination/specialization: Digital Media)
Bachelor's thesis defence: Internetové sociálne siete ako nástroj sebaprezentácie mladých hudobných interpretov v ČR a na Slovensku | Theses on a related topic
877.
Zemánková, Adéla
Faculty: Faculty of Economics and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Regional Development / Project management
Master's thesis defence: Marketing a management nákupních center v České republice (případová studie vybraných center) | Theses on a related topic
Faculty: Faculty of Economics and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Regional Development / Project management
Master's thesis defence: Marketing a management nákupních center v České republice (případová studie vybraných center) | Theses on a related topic
878.
Zemanová, Monika
Faculty: Faculty of Economics and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Návrh marketingového plánu | Theses on a related topic
Faculty: Faculty of Economics and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Návrh marketingového plánu | Theses on a related topic
879.
Zimková, Andrea
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Klasická hudba pro každého? Analýza marketingových nástrojů Filharmonie Brno | Theses on a related topic
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Klasická hudba pro každého? Analýza marketingových nástrojů Filharmonie Brno | Theses on a related topic
880.
Zlámalík, Petr
Faculty: Faculty of Economics and Administration
Year: 2005, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Odbytová politika v podniku
Faculty: Faculty of Economics and Administration
Year: 2005, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Odbytová politika v podniku
881.
Zoubek, Ondřej
Faculty: Faculty of Sports Studies
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Sports Management / Sports Management
Master's thesis defence: Komparace marketingové strategie vybraných fotbalových klubů na rozdílných výkonnostních úrovních | Theses on a related topic
Faculty: Faculty of Sports Studies
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Sports Management / Sports Management
Master's thesis defence: Komparace marketingové strategie vybraných fotbalových klubů na rozdílných výkonnostních úrovních | Theses on a related topic
882.
Zvoníček, Tomáš
Faculty: Faculty of Law
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Fenomén tzv. sdílené ekonomiky a jeho vybrané obchodněprávní aspekty | Theses on a related topic
Faculty: Faculty of Law
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Fenomén tzv. sdílené ekonomiky a jeho vybrané obchodněprávní aspekty | Theses on a related topic
883.
Žajdlíková, Kateřina
Faculty: Faculty of Arts
Year: 2016, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Příprava koncepce rozvoje kultury v Českých Velenicích | Theses on a related topic
Faculty: Faculty of Arts
Year: 2016, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Příprava koncepce rozvoje kultury v Českých Velenicích | Theses on a related topic
884.
Žák, Filip
Faculty: Faculty of Sports Studies
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport
Bachelor's thesis defence: Komparace marketingu FK Blansko v amatérské a profesionální soutěži | Theses on a related topic
Faculty: Faculty of Sports Studies
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport
Bachelor's thesis defence: Komparace marketingu FK Blansko v amatérské a profesionální soutěži | Theses on a related topic
885.
Žák, Jan
Faculty: Faculty of Sports Studies
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport (combination/specialization: Management of Tourist Trade)
Bachelor's thesis defence: Analýza marketingu a propagace vybrané sportovní akce | Theses on a related topic
Faculty: Faculty of Sports Studies
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport (combination/specialization: Management of Tourist Trade)
Bachelor's thesis defence: Analýza marketingu a propagace vybrané sportovní akce | Theses on a related topic
886.
Žák, Vojtěch
Faculty: Faculty of Social Studies
Year: 2015, studies completed, degree conferred: Mgr.
Programme/field: Media and Communication Studies / Media Studies and Journalism
Master's thesis defence: Efekt primingu v marketingovém prostředí | Theses on a related topic
Faculty: Faculty of Social Studies
Year: 2015, studies completed, degree conferred: Mgr.
Programme/field: Media and Communication Studies / Media Studies and Journalism
Master's thesis defence: Efekt primingu v marketingovém prostředí | Theses on a related topic
887.
Žákovská, Markéta
Faculty: Faculty of Arts
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Culture Management / Culture Management
Master's thesis defence: Influencer marketing a jeho potenciál při propagaci kulturních akcí | Theses on a related topic
Faculty: Faculty of Arts
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Culture Management / Culture Management
Master's thesis defence: Influencer marketing a jeho potenciál při propagaci kulturních akcí | Theses on a related topic
888.
Žaludová, Eva
Faculty: Faculty of Arts
Year: 2010, studies completed, degree conferred: Mgr.
Programme/field: Information and Library Studies / Information and Library Studies
Master's thesis defence: Event marketing pro komunitní knihovny | Theses on a related topic
Faculty: Faculty of Arts
Year: 2010, studies completed, degree conferred: Mgr.
Programme/field: Information and Library Studies / Information and Library Studies
Master's thesis defence: Event marketing pro komunitní knihovny | Theses on a related topic
889.
Ždánská, Blanka
Faculty: Faculty of Economics and Administration
Year: 2005, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Regional Development and Administration
Bachelor's thesis defence: Marketingový mix a jeho využití při řízení obce na příkladě konkrétní obce
Faculty: Faculty of Economics and Administration
Year: 2005, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Regional Development and Administration
Bachelor's thesis defence: Marketingový mix a jeho využití při řízení obce na příkladě konkrétní obce
890.
Žídková Jachnická, Šárka maiden name: Jachnická
Faculty: Faculty of Law
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Legal Specializations / Law and Business
Bachelor's thesis defence: Klamavá reklama v marketingové praxi (příklady a jejich hodnocení) | Theses on a related topic
Faculty: Faculty of Law
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Legal Specializations / Law and Business
Bachelor's thesis defence: Klamavá reklama v marketingové praxi (příklady a jejich hodnocení) | Theses on a related topic
891.
Žirovnická, Alexandra maiden name: Zítková
Faculty: Faculty of Sports Studies
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Physical Education and Sport / Management in Sport
Master's thesis defence: Návrh marketingové strategie České rugbyové unie | Theses on a related topic
Master's thesis defence: Návrh marketingové strategie České rugbyové unie | Theses on a related topic
Faculty: Faculty of Sports Studies
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Physical Education and Sport / Management in Sport
Master's thesis defence: Návrh marketingové strategie České rugbyové unie | Theses on a related topic
Master's thesis defence: Návrh marketingové strategie České rugbyové unie | Theses on a related topic
892.
Žížková, Kateřina
Faculty: Faculty of Arts
Year: 2007, studies completed, degree conferred: Bc.
Programme/field: Historical Sciences / Museology
Bachelor's thesis defence: Muzeum Litovel - marketingová strategie malého muzea | Theses on a related topic
Faculty: Faculty of Arts
Year: 2007, studies completed, degree conferred: Bc.
Programme/field: Historical Sciences / Museology
Bachelor's thesis defence: Muzeum Litovel - marketingová strategie malého muzea | Theses on a related topic
893.
Žoček, Martin
Faculty: Faculty of Sports Studies
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport (combination/specialization: Management in Sport)
Bachelor's thesis defence: Komparace marketingu anglické a skotské fotbalové ligy | Theses on a related topic
Faculty: Faculty of Sports Studies
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport (combination/specialization: Management in Sport)
Bachelor's thesis defence: Komparace marketingu anglické a skotské fotbalové ligy | Theses on a related topic