Theses on a related topic (having the same keywords):
marketingova komunikace, osobni prodej, online komunikace, pest analyza, porterova analyza peti sil, reklama, primy marketing, konkurence, swot analyza, public relations, marketing, podpora prodeje, mapa konkurencnich skupinKeywords ordered alphabetically | Keywords ordered by occurrence rate
2201.
Zelenka, Filip
Faculty: Faculty of Social Studies
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Political Science / International Relations, Political Science
Bachelor's thesis defence: Obsahová analýza online komunikace Igora Matoviče a Michala Trubana před volbami do Národní rady v roce 2020 | Theses on a related topic
Faculty: Faculty of Social Studies
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Political Science / International Relations, Political Science
Bachelor's thesis defence: Obsahová analýza online komunikace Igora Matoviče a Michala Trubana před volbami do Národní rady v roce 2020 | Theses on a related topic
2202.
Zelený, Adam
Faculty: Faculty of Economics and Administration
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Business Management / Business Management
Master's thesis defence: Strategie rozvoje firmy | Theses on a related topic
Faculty: Faculty of Economics and Administration
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Business Management / Business Management
Master's thesis defence: Strategie rozvoje firmy | Theses on a related topic
2203.
Zeliska, Matej
Faculty: Faculty of Social Studies
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / International Relations, Media Studies and Journalism (combination/specialization: Digital Media)
Bachelor's thesis defence: Internetové sociálne siete ako nástroj sebaprezentácie mladých hudobných interpretov v ČR a na Slovensku | Theses on a related topic
Faculty: Faculty of Social Studies
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / International Relations, Media Studies and Journalism (combination/specialization: Digital Media)
Bachelor's thesis defence: Internetové sociálne siete ako nástroj sebaprezentácie mladých hudobných interpretov v ČR a na Slovensku | Theses on a related topic
2204.
Zemánková, Adéla
Faculty: Faculty of Economics and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Regional Development / Project management
Master's thesis defence: Marketing a management nákupních center v České republice (případová studie vybraných center) | Theses on a related topic
Faculty: Faculty of Economics and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Regional Development / Project management
Master's thesis defence: Marketing a management nákupních center v České republice (případová studie vybraných center) | Theses on a related topic
2205.
Zemánková, Dorota
Faculty: Faculty of Economics and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics / Economics
Bachelor's thesis defence: Stanovení rozsahu a intenzity konkurence na trhu s pohonnými hmotami v ČR | Theses on a related topic
Faculty: Faculty of Economics and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics / Economics
Bachelor's thesis defence: Stanovení rozsahu a intenzity konkurence na trhu s pohonnými hmotami v ČR | Theses on a related topic
2206.
Zemanová, Andrea
Faculty: Faculty of Social Studies
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Humanities / History, Media Studies and Journalism (combination/specialization: Journalism)
Bachelor's thesis defence: Prvorepublikový inzerát optikou stranického tisku | Theses on a related topic
Faculty: Faculty of Social Studies
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Humanities / History, Media Studies and Journalism (combination/specialization: Journalism)
Bachelor's thesis defence: Prvorepublikový inzerát optikou stranického tisku | Theses on a related topic
2207.
Zemanová, Monika
Faculty: Faculty of Economics and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Návrh marketingového plánu | Theses on a related topic
Faculty: Faculty of Economics and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Návrh marketingového plánu | Theses on a related topic
2208.
Zezula, Tadeáš
Faculty: Faculty of Sports Studies
Year: 2017, studies completed, degree conferred: Mgr.
Programme/field: Physical Education and Sport / Management in Sport
Master's thesis defence: Analýza fungování Regionální fotbalové akademie Brno | Theses on a related topic
Faculty: Faculty of Sports Studies
Year: 2017, studies completed, degree conferred: Mgr.
Programme/field: Physical Education and Sport / Management in Sport
Master's thesis defence: Analýza fungování Regionální fotbalové akademie Brno | Theses on a related topic
2209.
Zezulák, Tomáš
Faculty: Faculty of Economics and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Strategie rozvoje firmy | Theses on a related topic
Bachelor's thesis defence: Strategie rozvoje firmy | Theses on a related topic
Faculty: Faculty of Economics and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Strategie rozvoje firmy | Theses on a related topic
Bachelor's thesis defence: Strategie rozvoje firmy | Theses on a related topic
2210.
Zezulková, Šárka
Faculty: Faculty of Economics and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Ekonomická analýza podniku | Theses on a related topic
Faculty: Faculty of Economics and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Ekonomická analýza podniku | Theses on a related topic
2211.
Ziamaeva, Iana
Faculty: Faculty of Arts
Year: 2018, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in Russian Language and Literature
Master's thesis defence: Okkazionalizmy v russkom neoficiaľnom internet-diskurse (strukturno-semantičeskij, funkcionaľno-stilističeskij i lingvodidaktičeskij aspekty) | Theses on a related topic
Faculty: Faculty of Arts
Year: 2018, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in Russian Language and Literature
Master's thesis defence: Okkazionalizmy v russkom neoficiaľnom internet-diskurse (strukturno-semantičeskij, funkcionaľno-stilističeskij i lingvodidaktičeskij aspekty) | Theses on a related topic
2212.
Zíbrtová, Klára
Faculty: Faculty of Education
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Education / Social and Free Time Education
Bachelor's thesis defence: Média a jejich vliv na děti | Theses on a related topic
Faculty: Faculty of Education
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Education / Social and Free Time Education
Bachelor's thesis defence: Média a jejich vliv na děti | Theses on a related topic
2213.
Zikmundová, Martina
Faculty: Faculty of Economics and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Regional Development and Administration
Master's thesis defence: Liberalizace osobní železniční dopravy: komparace českého a britského modelu | Theses on a related topic
Faculty: Faculty of Economics and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Regional Development and Administration
Master's thesis defence: Liberalizace osobní železniční dopravy: komparace českého a britského modelu | Theses on a related topic
2214.
Zimková, Andrea
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Klasická hudba pro každého? Analýza marketingových nástrojů Filharmonie Brno | Theses on a related topic
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Klasická hudba pro každého? Analýza marketingových nástrojů Filharmonie Brno | Theses on a related topic
2215.
Zlámalík, Petr
Faculty: Faculty of Economics and Administration
Year: 2005, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Odbytová politika v podniku
Faculty: Faculty of Economics and Administration
Year: 2005, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Odbytová politika v podniku
2216.
Zoubek, Ondřej
Faculty: Faculty of Sports Studies
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Sports Management / Sports Management
Master's thesis defence: Komparace marketingové strategie vybraných fotbalových klubů na rozdílných výkonnostních úrovních | Theses on a related topic
Faculty: Faculty of Sports Studies
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Sports Management / Sports Management
Master's thesis defence: Komparace marketingové strategie vybraných fotbalových klubů na rozdílných výkonnostních úrovních | Theses on a related topic
2217.
Zouharová, Pavlína
Faculty: Faculty of Education
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Lower Secondary School Teacher Training in Czech Language and Literature, Lower Secondary School Teacher Training in Chemistry
Bachelor's thesis defence: Reklama - její typy a jazykové prostředky | Theses on a related topic
Faculty: Faculty of Education
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Lower Secondary School Teacher Training in Czech Language and Literature, Lower Secondary School Teacher Training in Chemistry
Bachelor's thesis defence: Reklama - její typy a jazykové prostředky | Theses on a related topic
2218.
Zouharová, Pavlína
Faculty: Faculty of Education
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary and Lower Secondary Schools / Lower Secondary School Teacher Training in Czech Language and Literature, Lower Secondary School Teacher Training in Chemistry
Master's thesis defence: Využití reklamy v učivu českého jazyka na 2. stupni ZŠ | Theses on a related topic
Faculty: Faculty of Education
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary and Lower Secondary Schools / Lower Secondary School Teacher Training in Czech Language and Literature, Lower Secondary School Teacher Training in Chemistry
Master's thesis defence: Využití reklamy v učivu českého jazyka na 2. stupni ZŠ | Theses on a related topic
2219.
Zpěváková, Simona
Faculty: Faculty of Social Studies
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Media Studies and Journalism, Political Science
Bachelor's thesis defence: Soubor dokumentárních fotografií do brožury Kanceláře architekta města Brna k přestavbě železničního uzlu Brno | Theses on a related topic
Faculty: Faculty of Social Studies
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Media Studies and Journalism, Political Science
Bachelor's thesis defence: Soubor dokumentárních fotografií do brožury Kanceláře architekta města Brna k přestavbě železničního uzlu Brno | Theses on a related topic
2220.
Zvara, Jan
Faculty: Faculty of Science
Year: 2006, studies completed, degree conferred: Mgr.
Programme/field: Geography / Geography and Cartography (combination/specialization: Regional Geography and Regional Planning)
Master's thesis defence: Program rozvoje Hlinecka ( ve vymezení správního obvodu obce s rozšířenou působností) | Theses on a related topic
Faculty: Faculty of Science
Year: 2006, studies completed, degree conferred: Mgr.
Programme/field: Geography / Geography and Cartography (combination/specialization: Regional Geography and Regional Planning)
Master's thesis defence: Program rozvoje Hlinecka ( ve vymezení správního obvodu obce s rozšířenou působností) | Theses on a related topic
2221.
Zvolská, Markéta
Faculty: Faculty of Arts
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Proč kupujeme Kofolu a Míšu? Princip nostalgie v českých reklamních kampaních. | Theses on a related topic
Faculty: Faculty of Arts
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Proč kupujeme Kofolu a Míšu? Princip nostalgie v českých reklamních kampaních. | Theses on a related topic
2222.
Žajdlíková, Barbora
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Philology / German Language and Literature
Master's thesis defence: Eine Analyse der Werbungen für die Zeitschrift „Focus-Schule“ und andere Werbungen in der Zeitschrift „GEOlino“ im Jahr 2011 | Theses on a related topic
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Philology / German Language and Literature
Master's thesis defence: Eine Analyse der Werbungen für die Zeitschrift „Focus-Schule“ und andere Werbungen in der Zeitschrift „GEOlino“ im Jahr 2011 | Theses on a related topic
2223.
Žajdlíková, Kateřina
Faculty: Faculty of Arts
Year: 2016, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Příprava koncepce rozvoje kultury v Českých Velenicích | Theses on a related topic
Faculty: Faculty of Arts
Year: 2016, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Příprava koncepce rozvoje kultury v Českých Velenicích | Theses on a related topic
2224.
Žák, Lukáš
Faculty: Faculty of Economics and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Vyhodnocení komunikační kampaně | Theses on a related topic
Faculty: Faculty of Economics and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Vyhodnocení komunikační kampaně | Theses on a related topic
2225.
Žák, Vojtěch
Faculty: Faculty of Social Studies
Year: 2015, studies completed, degree conferred: Mgr.
Programme/field: Media and Communication Studies / Media Studies and Journalism
Master's thesis defence: Efekt primingu v marketingovém prostředí | Theses on a related topic
Faculty: Faculty of Social Studies
Year: 2015, studies completed, degree conferred: Mgr.
Programme/field: Media and Communication Studies / Media Studies and Journalism
Master's thesis defence: Efekt primingu v marketingovém prostředí | Theses on a related topic
2226.
Žáková, Jeannette
Faculty: Faculty of Arts
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Philology / Russian with orientation on Commercial Practice, Services and Travel
Bachelor's thesis defence: Analýza cestovního ruchu Předkavkazí a Zakavkazí na příkladu vybraných zemí | Theses on a related topic
Bachelor's thesis defence: Analýza cestovního ruchu Předkavkazska a Zakavkazska na příkladu vybraných zemí | Theses on a related topic
Faculty: Faculty of Arts
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Philology / Russian with orientation on Commercial Practice, Services and Travel
Bachelor's thesis defence: Analýza cestovního ruchu Předkavkazí a Zakavkazí na příkladu vybraných zemí | Theses on a related topic
Bachelor's thesis defence: Analýza cestovního ruchu Předkavkazska a Zakavkazska na příkladu vybraných zemí | Theses on a related topic
2227.
Žáková Talpová, Sylva
Faculty: Faculty of Economics and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Tvorba obchodní strategie podniku | Theses on a related topic
Faculty: Faculty of Economics and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Tvorba obchodní strategie podniku | Theses on a related topic
2228.
Žatko, Ján
Faculty: Faculty of Economics and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Business Management / Business Management
Bachelor's thesis defence: Podnikatelský plán | Theses on a related topic
Faculty: Faculty of Economics and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Business Management / Business Management
Bachelor's thesis defence: Podnikatelský plán | Theses on a related topic
2229.
Ždánská, Blanka
Faculty: Faculty of Economics and Administration
Year: 2005, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Regional Development and Administration
Bachelor's thesis defence: Marketingový mix a jeho využití při řízení obce na příkladě konkrétní obce
Faculty: Faculty of Economics and Administration
Year: 2005, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Regional Development and Administration
Bachelor's thesis defence: Marketingový mix a jeho využití při řízení obce na příkladě konkrétní obce
2230.
Železová, Eva
Faculty: Faculty of Education
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Teacher Training in Foreign Languages - Russian Language
Bachelor's thesis defence: Vnímání televizní reklamy adolescenty | Theses on a related topic
Faculty: Faculty of Education
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Teacher Training in Foreign Languages - Russian Language
Bachelor's thesis defence: Vnímání televizní reklamy adolescenty | Theses on a related topic
2231.
Ženčuchová, Michaela
Faculty: Faculty of Economics and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Strategie rozvoje firmy | Theses on a related topic
Faculty: Faculty of Economics and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Strategie rozvoje firmy | Theses on a related topic
2232.
Žideková, Ivana
Faculty: Faculty of Economics and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Business Management / Business Management
Master's thesis defence: Analýza výkonnosti podniku | Theses on a related topic
Faculty: Faculty of Economics and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Business Management / Business Management
Master's thesis defence: Analýza výkonnosti podniku | Theses on a related topic
2233.
Žídková Jachnická, Šárka maiden name: Jachnická
Faculty: Faculty of Law
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Legal Specializations / Law and Business
Bachelor's thesis defence: Klamavá reklama v marketingové praxi (příklady a jejich hodnocení) | Theses on a related topic
Faculty: Faculty of Law
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Legal Specializations / Law and Business
Bachelor's thesis defence: Klamavá reklama v marketingové praxi (příklady a jejich hodnocení) | Theses on a related topic
2234.
Židlíková, Anna
Faculty: Faculty of Social Studies
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Media Studies and Journalism, Psychology
Bachelor's thesis defence: Vliv reklamy na tělesné sebepojetí u mužů | Theses on a related topic
Faculty: Faculty of Social Studies
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Media Studies and Journalism, Psychology
Bachelor's thesis defence: Vliv reklamy na tělesné sebepojetí u mužů | Theses on a related topic
2235.
Žirovnická, Alexandra maiden name: Zítková
Faculty: Faculty of Sports Studies
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Physical Education and Sport / Management in Sport
Master's thesis defence: Návrh marketingové strategie České rugbyové unie | Theses on a related topic
Master's thesis defence: Návrh marketingové strategie České rugbyové unie | Theses on a related topic
Faculty: Faculty of Sports Studies
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Physical Education and Sport / Management in Sport
Master's thesis defence: Návrh marketingové strategie České rugbyové unie | Theses on a related topic
Master's thesis defence: Návrh marketingové strategie České rugbyové unie | Theses on a related topic
2236.
Žišková, Martina
Faculty: Faculty of Economics and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Podnikatelský plán | Theses on a related topic
Faculty: Faculty of Economics and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Podnikatelský plán | Theses on a related topic
2237.
Žitný, Dominik
Faculty: Faculty of Economics and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Návrh vybraného podnikatelského záměru | Theses on a related topic
Faculty: Faculty of Economics and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Návrh vybraného podnikatelského záměru | Theses on a related topic
2238.
Žížková, Kateřina
Faculty: Faculty of Arts
Year: 2007, studies completed, degree conferred: Bc.
Programme/field: Historical Sciences / Museology
Bachelor's thesis defence: Muzeum Litovel - marketingová strategie malého muzea | Theses on a related topic
Faculty: Faculty of Arts
Year: 2007, studies completed, degree conferred: Bc.
Programme/field: Historical Sciences / Museology
Bachelor's thesis defence: Muzeum Litovel - marketingová strategie malého muzea | Theses on a related topic
2239.
Žižlavská, Alžběta
Faculty: Faculty of Social Studies
Year: 2006, studies terminated for failure to fulfill study requirements
Programme/field: Psychology / Psychology, Sociology
Bachelor's thesis defence: Kvalitativní výzkum účinnosti reklamy
Bachelor's thesis defence: Výzkum účinnosti reklamního spotu | Theses on a related topic
Faculty: Faculty of Social Studies
Year: 2006, studies terminated for failure to fulfill study requirements
Programme/field: Psychology / Psychology, Sociology
Bachelor's thesis defence: Kvalitativní výzkum účinnosti reklamy
Bachelor's thesis defence: Výzkum účinnosti reklamního spotu | Theses on a related topic
2240.
Žůrková, Kateřina
Faculty: Faculty of Economics and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Návrh strategie nově založeného podniku | Theses on a related topic
Faculty: Faculty of Economics and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Návrh strategie nově založeného podniku | Theses on a related topic
2241.
Žurmanová, Barbara
Faculty: Faculty of Education
Year: 2008, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary Schools / Lower Secondary School Teacher Training in German Language and Literature, Lower Secondary School Teacher Training in History
Master's thesis defence: Werbung und Werbesprache | Theses on a related topic
Faculty: Faculty of Education
Year: 2008, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary Schools / Lower Secondary School Teacher Training in German Language and Literature, Lower Secondary School Teacher Training in History
Master's thesis defence: Werbung und Werbesprache | Theses on a related topic