Theses on a related topic (having the same keywords):

marketingova komunikace, reklama, marketing communication, sales promotions, hierarchy of effects, ucinnost komunikacnich nastroju, hierarchie efektu, effectiveness of communication instruments, podpora prodeje, advertisement

Keywords ordered alphabetically | Keywords ordered by occurrence rate

251.
Brýžová, Olga
Faculty: Faculty of Social Studies
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Media Studies and Journalism / Media Studies and Journalism, Sociology
Bachelor's thesis defence: Pohled za oponu Instagramové krásy. Série rozhovorů na téma prezentace beauty standardů na sociální síti Instagram | Theses on a related topic Display description

252.
Břeňová, Marta
Faculty: Faculty of Social Studies
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Psychology / Psychology, Social Antropology
Bachelor's thesis defence: Stereotyp versus inovace: sémiotická analýza genderových aspektů reklamy | Theses on a related topic
Bachelor's thesis defence: Subjektivní vnímání genderových aspektů reklamy a jejich dopad na genderovou identitu | Theses on a related topic

253.
Břeňová, Nicole
Faculty: Faculty of Education
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Lower Secondary School Teacher Training in Arts, Lower Secondary School Teacher Training in Civics
Bachelor's thesis defence: Jednotný vizuální styl - Kavárna Kočičí | Theses on a related topic

254.
Buchlovská, Klára
Faculty: Faculty of Arts
Year: 2024, studies completed, degree conferred: Mgr.
Programme/field: Culture Management / Culture Management
Master's thesis defence: Marketingová komunikace regionálních muzeí | Theses on a related topic

255.
Bukovská, Andrea
Faculty: Faculty of Social Studies
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / International Relations, Media Studies and Journalism
Bachelor's thesis defence: Multimediálny projekt Sociálna sieť | Theses on a related topic

256.
Bursík, Bronislav
Faculty: Faculty of Arts
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Philology / Spanish Language and Literature
Bachelor's thesis defence: Las formas de tratamiento en la publicidad periodística de hoy y de hace 25 años | Theses on a related topic

257.
Bustin, Peter
Faculty: Faculty of Economics and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Komunikační strategie hokejového klubu | Theses on a related topic

258.
Císková, Jana
Faculty: Faculty of Law
Year: 2011, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Guerilla marketing a právo proti nekalé soutěži | Theses on a related topic

259.
Crha, Jiří
Faculty: Faculty of Law
Year: 2011, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Kontroverzní reklama a její hranice | Theses on a related topic

260.
Čajková, Michaela
Faculty: Faculty of Economics and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / European Economy, Administrative and Cultural Studies
Bachelor's thesis defence: Právní problémy volného televizního vysílání v EU | Theses on a related topic

261.
Čavojská, Stanislava maiden name: Pernišová
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Education / Education
Master's thesis defence: Vplyv reklamy na deti | Theses on a related topic

262.
Čech, Kamil
Faculty: Faculty of Arts
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Theory of Interactive Media / Theory of Interactive Media
Bachelor's thesis defence: Tvorba, realizace a zhodnocení reklamní kampaně pro firmu SNEAKERGALLERY | Theses on a related topic

263.
Čechová, Kristýna
Faculty: Faculty of Arts
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Information and Library Studies / Information and Library Studies
Bachelor's thesis defence: Trendy a bariéry v propagaci knihoven se zaměřením na Jihomoravský kraj | Theses on a related topic

264.
Čepeláková, Eva
Faculty: Faculty of Arts
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Combined Art Studies
Bachelor's thesis defence: Současná móda a její vliv na společnost | Theses on a related topic
Bachelor's thesis defence: Jak lidé vnímají současnou módu: role masových médií | Theses on a related topic

265.
Čierna, Patrícia
Faculty: Faculty of Arts
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Philology / Balkan Languages and Literatures
Bachelor's thesis defence: Jazykový obraz Bulharska v reklamných textoch českých/slovenských cestovných kancelárií | Theses on a related topic

266.
Čulejová, Radka
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Philology / General Linguistics
Master's thesis defence: Persvazivní prostředky ve vybraném typu reklam | Theses on a related topic

267.
Daňková, Johana
Faculty: Faculty of Arts
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Marketingová komunikace Národního divadla Brno | Theses on a related topic

268.
Davidová, Veronika
Faculty: Faculty of Arts
Year: 2017, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Proměny a výzvy marketingové komunikace: případová studie hradu Špilberk | Theses on a related topic

269.
Dědeček, Aleš
Faculty: Faculty of Sports Studies
Year: 2006, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Physical Education and Sport
Bachelor's thesis defence: Sportovní reklama | Theses on a related topic

270.
Denev, Alex
Faculty: Faculty of Sports Studies
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Physical Education and Sport / Management in Sport
Master's thesis defence: Komparace využití marketingových nástrojů u klubů české a bulharské fotbalové ligy | Theses on a related topic
Master's thesis defence: Komparace využití marketingových nástrojů u klubů české a bulharské fotbalové ligy | Theses on a related topic

271.
Deset, Ján
Faculty: Faculty of Law
Year: 2007, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Srovnání sankcí v oblasti soutěže zejména reklamy v rámci českého a angloamerického právního systému | Theses on a related topic

272.
Doležalová, Petra
Faculty: Faculty of Education
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Teacher Education - Vocational Training
Bachelor's thesis defence: Reklama a její vliv na adolescenty a jejich chování | Theses on a related topic

273.
Donát, Josef
Faculty: Faculty of Law
Year: 2006, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Autorská práva v reklamě | Theses on a related topic

274.
Dörr, Jindřiška
Faculty: Faculty of Education
Year: 2007, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in English Language and Literature, Upper Secondary School Teacher Training in Social Studies Basics
Master's thesis defence: Vliv médií na utváření hodnot veřejnosti | Theses on a related topic

275.
Drabina, Pavel
Faculty: Faculty of Social Studies
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Environmental Studies, Media Studies and Journalism (combination/specialization: Digital Media)
Bachelor's thesis defence: Výrazové prostředky nových médií a televizní reklama | Theses on a related topic

276.
Dvořáčková, Gabriela
Faculty: Faculty of Economics and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza marketingové komunikace vybraného podniku | Theses on a related topic

277.
Dvořáčková, Kristýna
Faculty: Faculty of Economics and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Analýza marketingové komunikace na sociálních sítích vybraného podniku | Theses on a related topic

278.
Erteltová, Anna
Faculty: Faculty of Economics and Administration
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Business Management / Business Management
Master's thesis defence: Vliv Covid-19 na marketingovou komunikaci | Theses on a related topic

279.
Faboková, Jana
Faculty: Faculty of Economics and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Návrh komunikační kampaně | Theses on a related topic

280.
Faltusová, Zuzana
Faculty: Faculty of Arts
Year: 2018, studies completed, degree conferred: Mgr.
Programme/field: Translation and Interpreting / Spanish-language Translation
Master's thesis defence: Localización desde el punto de vista de la traductología y su aplicación en práctica | Theses on a related topic

281.
Fecák, Ján
Faculty: Faculty of Economics and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: System Engineering and Informatics / Economic Information Systems
Bachelor's thesis defence: Tvorba úspěšného webu / portálu (případová studie) | Theses on a related topic
Bachelor's thesis defence: Tvorba úspěšného webu / portálu (případová studie) | Theses on a related topic

282.
Federičová, Eva
Faculty: Faculty of Pharmacy
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Pharmacy / Pharmacy
Master's thesis defence: Aspekty reklamy na voľne prodejné léčiva z pohledu lékárníků | Theses on a related topic

283.
Fiala, Pavlína maiden name: Doležalová
Faculty: Faculty of Education
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Gallery Education and Arts Facilitation, Special Education
Master's thesis defence: Reklama na umění, umění v reklamě | Theses on a related topic

284.
Filípková, Eliška
Faculty: Faculty of Arts
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Product placement ve filmech Marvel Cinematic Universe | Theses on a related topic

285.
Filipová, Květa
Faculty: Faculty of Economics and Administration
Year: 2007, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza marketingové kampaně | Theses on a related topic

286.
Flaugnatti, Simon
Faculty: Faculty of Informatics
Year: 2015, studies terminated for failure to fulfill study requirements
Programme/field: Applied Informatics / Applied Informatics
Bachelor's thesis defence: Zefektivnění a propagace internetového obchodu | Theses on a related topic
Bachelor's thesis defence: Zefektivnění a propagace internetového obchodu | Theses on a related topic

287.
Florian, Jan
Faculty: Faculty of Sports Studies
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport
Bachelor's thesis defence: Analýza komunikačního mixu vybrané organizace | Theses on a related topic

288.
Fojtíková, Kateřina
Faculty: Faculty of Education
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Pre-school and After-school Education / Pre-school Teacher Training
Bachelor's thesis defence: Role médií v předškolním vzdělávání | Theses on a related topic

289.
Formánková, Lucie
Faculty: Faculty of Economics and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Tvorba komunikační kampaně | Theses on a related topic

290.
Fridrich, Bohdan
Faculty: Faculty of Arts
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Jak nová média formují vztah interpreta a konzumenta? | Theses on a related topic

291.
Frimmerová, Tereza
Faculty: Faculty of Arts
Year: 2011, studies completed, degree conferred: Mgr.
Programme/field: Philology / German Language and Literature
Master's thesis defence: Sprache als Widerspiegelung der Geschlechtsunterschiede unter besonderer Berücksichtigung der Frauenposition im heutigen Deutsch | Theses on a related topic

292.
Fryš, Petr
Faculty: Faculty of Social Studies
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Media Studies and Journalism, Sociology
Bachelor's thesis defence: Efektivita internetové reklamy v rámci českého trhu | Theses on a related topic

293.
Galbavá, Lenka
Faculty: Faculty of Social Studies
Year: 2017, studies completed, degree conferred: Mgr.
Programme/field: Media and Communication Studies / Media Studies and Journalism
Master's thesis defence: Obraz ženy vo vybraných reklamách spoločnosti Kofola: semiotická analýza | Theses on a related topic

294.
Galgonová, Silvia
Faculty: Faculty of Social Studies
Year: 2007, studies completed, degree conferred: Mgr.
Programme/field: Media and Communication Studies / Media Studies and Journalism
Master's thesis defence: Historické premeny konštrukcií genderových stereotypov v lifestylovych časopisoch | Theses on a related topic

295.
Girmanová, Tereza
Faculty: Faculty of Economics and Administration
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Business Management / Business Management
Master's thesis defence: Marketingová komunikace e-shopu zaměřeného na doplňky pro psy | Theses on a related topic

296.
Gogelová, Gabriela
Faculty: Faculty of Arts
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in Social Studies Basics
Master's thesis defence: Etika v sociálních sítích | Theses on a related topic

297.
Gogová, Viktorie
Faculty: Faculty of Sports Studies
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Sports Management / Sports Management
Master's thesis defence: Nákupní chování spotřebitelů na trhu s doplňky stravy. | Theses on a related topic

298.
Gurka, Pavel
Faculty: Faculty of Social Studies
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Environmental Humanities / Environmental Studies, Sociology
Bachelor's thesis defence: Automobilismus v perspektivě Giddensových Důsledků modernity | Theses on a related topic
Bachelor's thesis defence: Dálnice jako sociální prostor pozdní modernity | Theses on a related topic

299.
Hahnová, Silvie
Faculty: Faculty of Education
Year: 2006, studies completed, degree conferred: Bc.
Programme/field: Education / Social Education
Bachelor's thesis defence: Obraz a postavení ženy v časopisech pro ženy | Theses on a related topic

300.
Hajný, Martin
Faculty: Faculty of Law
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Legal Specializations / Law and Business
Bachelor's thesis defence: Vliv práva Evropských společenství a judikatury Evropského soudního dvora na českou regulaci nekalé soutěže | Theses on a related topic