Theses on a related topic (having the same keywords):

marketingova komunikace, reklama, marketing communication, sales promotions, hierarchy of effects, ucinnost komunikacnich nastroju, hierarchie efektu, effectiveness of communication instruments, podpora prodeje, advertisement

Keywords ordered alphabetically | Keywords ordered by occurrence rate

301.
Haleš, Martin
Faculty: Faculty of Law
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Právní regulace on-line reklamy | Theses on a related topic Display description

302.
Hapková, Klára
Faculty: Faculty of Arts
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Philology / Czech Language and Literature, German Language and Literature
Bachelor's thesis defence: Die Welt der Werbung (Zur Funktion der Metapher darin) | Theses on a related topic

303.
Harok, Marek
Faculty: Faculty of Law
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Právo proti nekalé soutěži a samoregulace reklamy | Theses on a related topic

304.
Hastíková, Gabriela
Faculty: Faculty of Arts
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Analýza marketingové komunikace podniku Moje dílna z.s. v online prostředí. | Theses on a related topic

305.
Haták, Václav
Faculty: Faculty of Law
Year: 2008, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Klamavá reklama v ČR | Theses on a related topic

306.
Havrišová, Lucia
Faculty: Faculty of Economics and Administration
Year: 2006, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza reklamní kampaně | Theses on a related topic

307.
Hermanová, Terezie
Faculty: Faculty of Law
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Legal Specializations / Commercial Law Studies
Bachelor's thesis defence: Skrytá reklama na sociálních sítích | Theses on a related topic

308.
Hermochová, Sabina
Faculty: Faculty of Arts
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Culture Management / Culture Management
Master's thesis defence: Marketingová komunikace kin v online prostředí: komparace artových kin a multiplexů | Theses on a related topic

309.
Hlavica, Martin
Faculty: Faculty of Arts
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Národní centrum nábytkového designu – Studie mediální prezentace obecně prospěšné společnosti v rámci neziskového sektoru | Theses on a related topic
Master's thesis defence: Národní centrum nábytkového designu – Studie mediální prezentace obecně prospěšné společnosti v rámci neziskového sektoru | Theses on a related topic

310.
Hlouchová, Kateřina
Faculty: Faculty of Arts
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Filmová reklama firmy Baťa do roku 1938 | Theses on a related topic

311.
Hlouchová, Kateřina
Faculty: Faculty of Arts
Year: 2015, studies terminated for failure to fulfill study requirements
Programme/field: Philosophy (4-years) / Theory and History of Science, Theory and History of Science
Doctoral thesis defence: Společnost reklamy - Proměny československé reklamy 1918-89 | Theses on a related topic

312.
Hojgrová, Linda
Faculty: Faculty of Arts
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: English-language Translation / English-language Translation
Master's thesis defence: Localization in Advertising | Theses on a related topic

313.
Hokrová, Zlata
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Ph.D.
Programme/field: Philology (4-years) / German Language
Doctoral thesis defence: Persvazivní jazykové prostředky v německé a české reklamě na mobilní telefony. | Theses on a related topic

314.
Holinga, Richard
Faculty: Faculty of Economics and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Quantitative Methods in Economy / Mathematical and Statistical Methods in Economics
Master's thesis defence: Multiagentový model vlivu reklamy na tržní cenu při nedokonalých informacích | Theses on a related topic

315.
Holubovský, Vít
Faculty: Faculty of Arts
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Personalizace reklamy v digitálních médiích: Analýza prostředků, kterými média sledují chování uživatelů | Theses on a related topic

316.
Homolková, Ivana
Faculty: Faculty of Arts
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Philology / German Language and Literature
Master's thesis defence: Sprachliche Analyse der deutschen und tschechischen Werbeslogans im Bereich der Sanitärtechnik | Theses on a related topic

317.
Hornák, Marek
Faculty: Faculty of Informatics
Year: 2014, studies completed, degree conferred: Mgr.
Programme/field: Applied Informatics / Applied Informatics
Master's thesis defence: Systém pro doporučování reklamy | Theses on a related topic

318.
Horňák, Michal
Faculty: Faculty of Arts
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Reklama McDonald`s a jej znakový systém | Theses on a related topic

319.
Housa, Radoslav
Faculty: Faculty of Education
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Teacher Education - Vocational Training (combination/specialization: Obory obchodu a služeb)
Bachelor's thesis defence: Zařazení moderních technických prostředků do vyučování odborného výcviku. | Theses on a related topic

320.
Hradecká, Karolína
Faculty: Faculty of Arts
Year: 2024, studies under way
Programme/field: Social Education and Counselling / Social pedagogy and counselling
Master's thesis defence: Konzumerismus u dětí předškolního věku očima matek | Theses on a related topic

321.
Hrazděrová, Zuzana
Faculty: Faculty of Science
Year: 2015, studies completed, degree conferred: Mgr.
Programme/field: Mathematics / Finance Mathematics
Master's thesis defence: Klamavá reklama a minimální standardy kvality | Theses on a related topic

322.
Hrežová, Eliška
Faculty: Faculty of Education
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Basics of Social Studies for Education, Music for Education
Bachelor's thesis defence: Vnímání hudby v reklamě různými věkovými skupinami | Theses on a related topic

323.
Hrnčiar, Peter
Faculty: Faculty of Arts
Year: 2015, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Master's thesis defence: Native advertising – keď sa reklama začne skrývať | Theses on a related topic

324.
Hrubý, Adam
Faculty: Faculty of Informatics
Year: 2007, studies completed, degree conferred: Bc.
Programme/field: Applied Informatics / Applied Informatics
Bachelor's thesis defence: Vizuální kampaň hudební skupiny | Theses on a related topic

325.
Hrušková, Lenka
Faculty: Faculty of Law
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Legal Specializations / Law and Business
Bachelor's thesis defence: Televizní reklama v judikatuře | Theses on a related topic

326.
Hrušová, Petra
Faculty: Faculty of Social Studies
Year: 2007, studies completed, degree conferred: Mgr.
Programme/field: Media and Communication Studies / Media Studies and Journalism
Master's thesis defence: Reklama pro české seniory | Theses on a related topic

327.
Hříbek, Tomáš
Faculty: Faculty of Law
Year: 2011, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Právo proti nekalé soutěži a práva duševního vlastnictví | Theses on a related topic

328.
Hubináková, Ivana
Faculty: Faculty of Law
Year: 2007, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Reklama a nekalá súťaž v právnych úpravach ČR a SR | Theses on a related topic

329.
Hudcovský, Tomáš
Faculty: Faculty of Economics and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Měření efektivnosti marketingových aktivit podniku | Theses on a related topic

330.
Hude, Dominik
Faculty: Faculty of Sports Studies
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Sports Management
Bachelor's thesis defence: Návrh komunikačního mixu sportovního centra | Theses on a related topic

331.
Hudec, Martin
Faculty: Faculty of Economics and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Smyslový marketing | Theses on a related topic

332.
Hvězdová, Jana maiden name: Korotvičková
Faculty: Faculty of Education
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Lower Secondary School Teacher Training in Civics, Lower Secondary School Teacher Training in English Language and Literature
Bachelor's thesis defence: Reklama a její vliv na děti ve stádiu školního dětství | Theses on a related topic

333.
Hvězdová, Renata
Faculty: Faculty of Education
Year: 2007, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in English Language and Literature, Upper Secondary School Teacher Training in Special Education
Master's thesis defence: Seznamovací inzeráty na internetu - sociolingvistická analýza a analýza dískurzu | Theses on a related topic

334.
Hynková, Beáta
Faculty: Faculty of Law
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Legal Specializations / Commercial Law Studies
Bachelor's thesis defence: Politici a jiné veřejné autority v reklamě | Theses on a related topic

335.
Chýla, Marek
Faculty: Faculty of Sports Studies
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport (combination/specialization: Management in Sport)
Bachelor's thesis defence: Využití marketingu českých sportovních klubů v masmédiích | Theses on a related topic

336.
Chytková, Kateřina
Faculty: Faculty of Arts
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Philology / Russian with orientation on Commercial Practice, Services and Travel
Bachelor's thesis defence: Ruské reklamní slogany ve sféře finančních služeb | Theses on a related topic

337.
Jahoda, Karel
Faculty: Faculty of Education
Year: 2006, studies completed, degree conferred: Mgr.
Programme/field: Education / Social Education
Master's thesis defence: Vliv sdělovacích prostředků na utváření současného obrazu světa - aspekty reklamy a jejího vlivu na dospívající mládež | Theses on a related topic

338.
Janáček, Petr
Faculty: Faculty of Sports Studies
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Animator of Sport Activities, Media Studies and Journalism (combination/specialization: Digital Media)
Bachelor's thesis defence: Sport a masová média | Theses on a related topic

339.
Jandásková, Kateřina
Faculty: Faculty of Arts
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Rozšířená realita jako nástroj digitálního marketingu | Theses on a related topic

340.
Janíčková, Barbora
Faculty: Faculty of Education
Year: 2005, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary Schools / Lower Secondary School Teacher Training in English Language and Literature, Lower Secondary School Teacher Training in Mathematics
Master's thesis defence: The Language of Advertising

341.
Janigová, Katarína
Faculty: Faculty of Arts
Year: 2014, studies completed, degree conferred: Mgr.
Programme/field: Philology / Slovak Language and Literature
Master's thesis defence: Jazyk reklamy | Theses on a related topic

342.
Janků, Pavel
Faculty: Faculty of Law
Year: 2011, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Reklama a nekalá soutěž | Theses on a related topic

343.
Janouch, Vít
Faculty: Faculty of Law
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Legal Specializations / Law and Business
Bachelor's thesis defence: Srovnávací reklama v právní úpravě a praxi | Theses on a related topic

344.
Janoušková, Lucie
Faculty: Faculty of Arts
Year: 2008, studies completed, degree conferred: Mgr.
Programme/field: Information and Library Studies / Information and Library Studies
Master's thesis defence: Sociální reklama - úvod do problematiky jednoho z komunikačních nástrojů informování o celospolečenských problémech | Theses on a related topic

345.
Janská, Naďa
Faculty: Faculty of Arts
Year: 2007, studies terminated for failure to fulfill study requirements
Programme/field: General Theory and History of Arts and Culture / Combined Art Studies
Bachelor's thesis defence: "Když ji miluješ, pak není co řešit" aneb reklama v ČR | Theses on a related topic

346.
Jašková, Bibiana
Faculty: Faculty of Arts
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Philology / English Language and Literature
Master's thesis defence: Portrayal of Native Americans in Selected Advertisements | Theses on a related topic

347.
Ječmínková, Jana
Faculty: Faculty of Education
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary Schools / Primary School Teacher Training
Master's thesis defence: Finanční gramotnost na 1. stupni ZŠ (se zaměřením na 1. období vzdělávání) | Theses on a related topic

348.
Jestřábová, Klára
Faculty: Faculty of Social Studies
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Sociology / Sociology
Master's thesis defence: Marketingové důsledky stárnutí populace: Senior jako zákazník a spotřebitel | Theses on a related topic

349.
Jordanová, Andrea
Faculty: Faculty of Arts
Year: 2015, studies completed, degree conferred: Mgr.
Programme/field: Philology / Bulgarian Language and Literature
Master's thesis defence: Jazyková analýza manipulativních strategií reklam v bulharštině a češtině (na bázi reklam finančních institucí) | Theses on a related topic

350.
Juráková, Ivana
Faculty: Faculty of Economics and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza marketingové komunikace podniku, působícího na B2B trhu | Theses on a related topic