Theses on a related topic (having the same keywords):

marketingova komunikace, reklama, marketing communication, sales promotions, hierarchy of effects, ucinnost komunikacnich nastroju, hierarchie efektu, effectiveness of communication instruments, podpora prodeje, advertisement

Keywords ordered alphabetically | Keywords ordered by occurrence rate

351.
Juráková, Veronika
Faculty: Faculty of Arts
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Information and Library Studies / Information and Library Studies
Bachelor's thesis defence: Marketingová komunikace se zaměřením na public relations v knihovně Jiřího Mahena v Brně | Theses on a related topic Display description

352.
Jursa, Marek
Faculty: Faculty of Economics and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Návrh komunikační kampaně | Theses on a related topic

353.
Juříková, Jana
Faculty: Faculty of Law
Year: 2024, studies terminated for failure to fulfill study requirements
Programme/field: Legal Specializations / Commercial Law Studies
Bachelor's thesis defence: Kodex Rady pro reklamu - čas na změnu? | Theses on a related topic
Bachelor's thesis defence: Kodex Rady pro reklamu - čas na změnu? | Theses on a related topic

354.
Kalandříková, Lucie
Faculty: Faculty of Education
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Basics of Social Studies for Education, Music for Education
Bachelor's thesis defence: Hudba v televizních reklamách a její možné působení na diváka | Theses on a related topic

355.
Kalandříková, Lucie
Faculty: Faculty of Education
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Lower Secondary School Teacher Training in Civics, Secondary School Teacher Training in Music
Master's thesis defence: Analýza hudby v rádiových reklamách a její možné působení na posluchače | Theses on a related topic

356.
Kalčoková, Maša
Faculty: Faculty of Social Studies
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Media Studies and Journalism, Sociology
Bachelor's thesis defence: Spôsoby racionalizácie konzumácie živočíšnych produktov a ich reprodukovanie v reklamách | Theses on a related topic

357.
Kalousek, Libor
Faculty: Faculty of Law
Year: 2005, studies completed, degree conferred: Bc.
Programme/field: Legal Specializations / Public Administration
Bachelor's thesis defence: Veřejnoprávní úprava reklamy tabákových výrobků a alkoholu

358.
Kamarýtová, Dominika
Faculty: Faculty of Law
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Commercial Law Studies / Commercial Law Studies
Bachelor's thesis defence: Angažmá politiků v reklamě | Theses on a related topic

359.
Kameník, Radim
Faculty: Faculty of Social Studies
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Political Science / Political Science, Sociology
Bachelor's thesis defence: Recepce reklamních sdělení a efekt třetí osoby | Theses on a related topic

360.
Kapitula, Igor
Faculty: Faculty of Arts
Year: 2010, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in Russian Language and Literature
Master's thesis defence: Kommunikativnaja struktura reklamnogo teksta | Theses on a related topic
Master's thesis defence: Reklamnyj slogan v russkom i češskom jazyke | Theses on a related topic

361.
Kapitula, Igor
Faculty: Faculty of Arts
Year: 2010, studies completed, degree conferred: Mgr.
Programme/field: Philology / Russian Language and Literature, Ukrainian Language and Literature
Master's thesis defence: Kommunikativnaja struktura reklamnogo teksta | Theses on a related topic
Master's thesis defence: Reklamnyj slogan v russkom i češskom jazyke | Theses on a related topic

362.
Karlíčková, Vendula
Faculty: Faculty of Arts
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Rozšířená realita jako nástroj grafického designu v display reklamě | Theses on a related topic

363.
Kašáková, Hana maiden name: Šedová
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Analýza marketingové komunikace Divadla Na zábradlí | Theses on a related topic

364.
Kašická, Ivana
Faculty: Faculty of Economics and Administration
Year: 2006, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Komunikační mix konkrétního podniku | Theses on a related topic

365.
Kašparová, Barbora
Faculty: Faculty of Arts
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Virální marketing optikou teorie nových médií | Theses on a related topic

366.
Katrušáková, Iva
Faculty: Faculty of Arts
Year: 2017, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in Estetic Education
Master's thesis defence: Vizuální vnímání světa: Úloha reklamy v uměleckém procesu | Theses on a related topic

367.
Kinc Witkovská, Jana
Faculty: Faculty of Education
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Lower Secondary School Teacher Training in Civics, Lower Secondary School Teacher Training in Mathematics
Bachelor's thesis defence: Masová média | Theses on a related topic

368.
Kislerová, Michala
Faculty: Faculty of Law
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Legal Specializations / Commercial Law Studies
Bachelor's thesis defence: Manuál pro tvorbu právně nezávadné reklamy zaměřené na děti | Theses on a related topic

369.
Klabíková, Markéta
Faculty: Faculty of Arts
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Analýza komunikačních procesů v České televizi | Theses on a related topic

370.
Kledrowetzová, Petra
Faculty: Faculty of Economics and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Business Management / Business Management
Bachelor's thesis defence: Zákaznické vnímání multikulturní marketingové kampaně | Theses on a related topic

371.
Kliment, Lukáš
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Skrytá reklama v kontextu současné kultury | Theses on a related topic

372.
Klomfarová, Jana
Faculty: Faculty of Arts
Year: 2014, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Comparative and Art Studies
Master's thesis defence: Zobrazení moderní rodiny v reklamě v období první republiky | Theses on a related topic

373.
Kočičková, Tereza
Faculty: Faculty of Sports Studies
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport (combination/specialization: Management of Tourist Trade)
Bachelor's thesis defence: Propagace sportovních aktivit v České republice | Theses on a related topic

374.
Kolečkářová, Eva
Faculty: Faculty of Education
Year: 2010, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary Schools / Primary School Teacher Training
Master's thesis defence: Vliv televizní reklamy na životní styl dětí mladšího školního věku | Theses on a related topic

375.
Konečná, Alena
Faculty: Faculty of Arts
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Philology / English Language and Literature
Bachelor's thesis defence: Ebonics in White Discourse | Theses on a related topic

376.
Konopáčová, Beáta
Faculty: Faculty of Arts
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Analýza funkcí reprodukovaného zvuku v nákupních centrech – případová studie Rádia Penny Live | Theses on a related topic
Bachelor's thesis defence: Analýza funkcí reprodukovaného zvuku v nákupních centrech – případová studie Rádia Penny Live | Theses on a related topic

377.
Konvičná, Jana
Faculty: Faculty of Informatics
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Applied Informatics / Applied Informatics
Master's thesis defence: Časopis Equilibrium a jeho redakční systém | Theses on a related topic

378.
Kordiovská, Kateřina
Faculty: Faculty of Economics and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Návrh komunikační kampaně | Theses on a related topic

379.
Košťálová, Lenka
Faculty: Faculty of Economics and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Srovnání komunikačních kampaní cílících na děti ve vybraných státech | Theses on a related topic

380.
Kotlíková, Tereza
Faculty: Faculty of Arts
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Theory of Interactive Media / Theory of Interactive Media
Master's thesis defence: Proměna propagace českých profesionálních fotografů s nástupem sociálních sítí | Theses on a related topic

381.
Koutný, Martin
Faculty: Faculty of Sports Studies
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport (combination/specialization: Management in Sport)
Bachelor's thesis defence: Efektivita reklamní kampaně | Theses on a related topic

382.
Koutný, Martin
Faculty: Faculty of Sports Studies
Year: 2016, studies completed, degree conferred: Mgr.
Programme/field: Physical Education and Sport / Management in Sport
Master's thesis defence: Komparace marketingových nástrojů dvou sportovních klubů | Theses on a related topic

383.
Koval, David
Faculty: Faculty of Arts
Year: 2011, studies completed, degree conferred: Mgr.
Programme/field: Information and Library Studies / Information and Library Studies
Master's thesis defence: Možnosti využití reklamního prostoru na Internetu | Theses on a related topic

384.
Kovářová, Michaela
Faculty: Faculty of Law
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Administrative Law / Land Registry Administration
Bachelor's thesis defence: Právní úprava vizuálního smogu | Theses on a related topic

385.
Kožuchová, Lenka
Faculty: Faculty of Arts
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Budování značky divadelních institucí pomocí fotografie | Theses on a related topic

386.
Král, Jakub
Faculty: Faculty of Law
Year: 2015, studies completed, degree conferred: Ph.D.
Programme/field: Theoretical Legal Sciences (4-years) / Administrative and Environmental Law
Doctoral thesis defence: Farmaceutické právo | Theses on a related topic

387.
Král, Petr
Faculty: Faculty of Economics and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Tvorba komunikační kampaně s využitím modelu Rossitera a Percyho | Theses on a related topic

388.
Kratochvílová, Natálie maiden name: Barcalová
Faculty: Faculty of Arts
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Obraz města a jeho komunikace | Theses on a related topic

389.
Krčmářová, Kateřina
Faculty: Faculty of Arts
Year: 2008, studies completed, degree conferred: Mgr.
Programme/field: Philology / English Language and Literature
Master's thesis defence: Linguistic and Non-Linguistic Communication in Advertising | Theses on a related topic

390.
Kroupová, Leona
Faculty: Faculty of Social Studies
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Media Studies and Journalism (combination/specialization: Media Studies), Sociology
Bachelor's thesis defence: Genderové stereotypy v reklamě a jejich regulace dle českého práva | Theses on a related topic

391.
Krušoftová, Eva
Faculty: Faculty of Arts
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Combined Art Studies
Bachelor's thesis defence: Vizuální styl, design a propagace značky Orion do roku 1989 | Theses on a related topic

392.
Křiváková, Eva
Faculty: Faculty of Economics and Administration
Year: 2007, studies completed, degree conferred: Bc.
Programme/field: System Engineering and Informatics / Economic Information Systems
Bachelor's thesis defence: Komunikace firmy prostřednictvím sítě Internet | Theses on a related topic

393.
Kubák, Radek
Faculty: Faculty of Arts
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Combined Art Studies
Bachelor's thesis defence: Umělecké dílo v reklamě | Theses on a related topic

394.
Kubeš, Michal
Faculty: Faculty of Sports Studies
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport
Bachelor's thesis defence: Možnosti sportovního klubu při tvorbě webových stránek | Theses on a related topic

395.
Kubík, Tomáš
Faculty: Faculty of Social Studies
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Political Science / International Relations, Political Science
Bachelor's thesis defence: Předvolební kampaň ČSSD ve volbách do PS PČR v roce 2006 - případová studie | Theses on a related topic

396.
Kubová, Kristýna
Faculty: Faculty of Arts
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Philology / English Language and Literature
Master's thesis defence: Attention-Catching Devices in English Print Advertisements | Theses on a related topic

397.
Kubová, Kristýna
Faculty: Faculty of Arts
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in English Language and Literature
Master's thesis defence: Attention-Catching Devices in English Print Advertisements | Theses on a related topic

398.
Kučerová, Dominika
Faculty: Faculty of Economics and Administration
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Business Management / Business Management
Master's thesis defence: International marketing communication | Theses on a related topic

399.
Kudela, Michael
Faculty: Faculty of Social Studies
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / International Relations, Media Studies and Journalism
Bachelor's thesis defence: Vývoj motoristického tisku v ČR od roku 1993 | Theses on a related topic

400.
Kudela, Michael
Faculty: Faculty of Social Studies
Year: 2010, studies completed, degree conferred: Mgr.
Programme/field: Media and Communication Studies / Media Studies and Journalism
Master's thesis defence: Mediální krajina Motoristické časopisy: její stav a vývoj | Theses on a related topic
Master's thesis defence: Mediální subsystém motoristické časopisy a specifické rysy jeho ekonomické proměny | Theses on a related topic